Legalization of marijuana - 789 Words

Annotated Bibliography The topic I chose is the legalization of marijuana. My research was enjoyable because I love reading on a topic that I fully support and agree with. The four sources I found are very persuading and contain strong points. I used the web for research but as I found sources, I made sure they were credible sources since this is such a debatable issue. Jacques, Renee. This Is Why Marijuana Should Be Legal Everywhere. The Huffington Post. TheHuffingtonPost.com, 24 Oct. 2013. Web. 18 Nov. 2013. The topic sources addresses 8 reasons why she thinks cannabis should be legalized. Jacques examples where no one has ever died from a marijuana overdoes, around 40% of Americans have admitted to using it, the plant is much†¦show more content†¦prisons $1 billion annually. These are just 5 of the 14 examples the source provides. The source would be considered credible because everything that is said has a source to back it up. These are many benefits to consider because America could save and profit a lot of money just by legalizing marijuana. I would use this information in my essay to should many positive effects cannabis has for not only the users but our country. For First Time, Americans Favor Legalizing Marijuana. For First Time, Americans Favor Legalizing Marijuana. Gallup Politics, 22 Oct. 2013. Web. 12 Nov. 2013. The source states polls and statistics of the controversial issue. Last year 10% of Americans supported the act, this year its 58%. This is the highest it has ever been. The last time it was the highest percentage was in 1977, yet it was still only 28%. A sizable percentage of Americans (38%) this year admitted to having tried the drug, which may be a contributing factor to greater acceptance. The source tells of how independents are fueling growth in acceptance of legalizing marijuana. The information is credible and important because it gives real polls and statistics. I will use this in my paper for the reason that it will provide readers the knowledge of how other Americans feel and not just myShow MoreRelatedThe Legalization Of Marijuana Legalization1061 Words   |  5 PagesThe Legalization of Cannabis in Ohio Marijuana is a controversial topic all across the United States. Recently marijuana has been voted on, legalized, and denied legalization in multiple states. There are still more states trying to fight the green fight for marijuana. The fight for legalization hasn’t been an easy one for cannabis supporters; they have been fighting tooth and nail to make it happen. One of the main concerns in the marijuana debates are whether or not marijuana is a gateway drugRead MoreLegalization Of Marijuana And Marijuana1633 Words   |  7 PagesBalyuk March 8, 2016 Legalization of Marijuana Marijuana has a few different names that are commonly used in today’s society including weed and cannabis. Weed is smoked with joints, bongs, or pipes. Marijuana can also be mixed with foods usually brownies, cookies, and candy which are called edibles. The main chemical responsible for the high feeling is called THC but marijuana also contains over 500 chemicals. The chemical is found in resin produced by the leaves and buds. â€Å"Marijuana is the most commonlyRead MoreThe Legalization Of Marijuana Legalization Essay2566 Words   |  11 Pagescurrent prohibition on marijuana reforms has put the United States in a similar situation. Marijuana is the most widely used illicit drug in the United States. According to the National Survey on Drug Use and Health, â€Å"95 million Americans age 12 and older have tried pot at least once, and three out of every four illicit-drug users reported using marijuana within the previous 30 days† (ONDCP). The decriminalization and eve ntually legalization for the recreational use of marijuana will bring forth benefitsRead MoreThe Legalization Of Marijuana Legalization1282 Words   |  6 Pages On November 8th, 2016, the California Marijuana Legalization Initiative may be included on the ballot. The people of California will vote on whether to legalize the recreational use of cannabis for adults. The move targets at regulating the consumption of the drug and taxing it like other legalized drugs. California was the first state to legalize medical marijuana in 1996 (National Institute of Drug Abuse). The state prohibited any legal actions from being taken on patients and recognized caregiversRead MoreThe Legalization Of Marijuana Legalization1660 Words   |  7 PagesKyler Smith 9/15 â€Å"Marijuana Legalization† The legality of cannabis varies from country to country. Possession of cannabis is illegal in most countries and has been since the beginning of widespread cannabis prohibition in the late 1930s. However, possession of the drug in small quantities had been decriminalized in many countries and sub-national entities in several parts of the world. Furthermore, possession is legal or effectively legal in the Netherlands, Uruguay, and in the US states of ColoradoRead MoreThe Legalization Of Marijuana And Marijuana Essay1314 Words   |  6 PagesMarijuana or Cannabis is one of the bused drugs in America and the rest of the world. Interesting accumulating evidence show that the significant negative impact of this drug outweighs the positive effects. However, the medical benefits of the drug seem on the process of chemical compounds as compared to the drug itself. Medical debates show that chemical compound in marijuana are the problem as compared to the plant. The said chemical compound af fects the mental and physical health of the personsRead MoreThe Legalization Of Marijuana Legalization996 Words   |  4 Pages the monetary gain of its legalization for most has been productive to say the least. For example, Denver Colorado is on track to more than triple the marijuana tax revenue this year alone. $44 million was collected in 2014. In July 2015, 73.5 million was collected, while 19.6 million went to schools. A place such as Chicago could really use the legalization to help with the school system infrastructure issues they have. With a deficit of over 1.1 billion marijuana sales could alleviate bothRead MoreLegalization of Marijuana1550 Words   |  7 PagesLegalization of Marijuana: Benefits and Statistics The topic of legalizing marijuana has been a topic of controversy for quite some time now not only throughout our local streets, but throughout the local and into the state government. The legalization of marijuana is such a controversial topic because some are for it and some are against it. People are for the legalization because of the great uses it has towards medicine, the money that could come from the taxation of legalized marijuana, andRead MoreLegalization of Marijuana972 Words   |  4 PagesOn January 1st the states of Colorado and Washington officially began the regulation of legal marijuana sales. Thousands of people from all over the country including tourists from Wisconsin, Ohio, Chicago, and even Georgia lined up out front of dispensaries to make a purchase. Recreational marijuana is being regulated and monitored like alcohol; you must be at least 21 years old to make a purchase. The drug, which is controversial in many states’ legislations, is currently l egal for medical useRead MoreThe Legalization of Marijuana628 Words   |  2 PagesThe Legalization of Marijuana Marijuana, the plant of the cannabis, has been around since the early 1900’s. Throughout history, marijuana has been used illegally, for both recreational and medical uses. Recently, marijuana has been used for medicinal purposes, like aiding HIV/AIDs patients, healing migraines and controlling nausea caused by chemotherapy. Today, there are currently 21 American states that have legalized medicinal marijuana including two states that have legalized recreational marijuana

The Effects Of Stress On Stress Management - 3217 Words

Abstract Stress is part of life and can be negative or positive. While a person does not always have control over the stressors in one’s life, he or she does have control over how one chooses to handle them. Stress management is a key element to having a rewarding, pleasant life. Recognizing the signs of oncoming stress or stressful situations, using techniques to eliminate or minimize the stress, and accepting that stress is an everyday human experience can help a person better deal with the effects. This paper explores the causes of stress and methods used to alleviate stress. Stress Management Introduction I have always had a tendency to be a stressful person, for as long as I can remember. It is my nature; I am a worrier, a perfectionist, and a Type A personality. I like to plan ahead and prepare. This is partly a result of my childhood experiences and family dynamics. My father never planned for anything. Consequently, when he had a heart attack at forty-six there was no back-up plan. My mother had always been a homemaker and had no marketable skills. My father decided to take early retirement instead of working the desk job the steel mill offered him and lived the rest of his life with no concern about his family or how they would survive. It was tough and still is. My father is gone, and my mother barely manages to survive. I decided that would never happen to me. I spent twenty years honing my songwriting skills back when there was the possibility it wouldShow MoreRelatedThe Effects Of Stress And Nutrition On Stress Management1852 Words   |  8 Pages Over the recent decades th e emerging importance that nutrition has on stress management in college students along with others has become a controversial topic all across different Universities and Public Institutions. 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If universities do not look into ways of helping students with stress management, than students are not only at risk ofRead MoreThe Effects Of Meditation On Stress Management1581 Words   |  7 Pages The Effects of Meditation in Stress Management Hannah Gray Amberton University Introduction Over the past few years, I have developed more and more stress in my life. I have issues with being overwhelmed and being anxious. Throughout this period of added stress and building anxiety, I have searched for ways to help manage those things. I wanted to be able to relax. I wanted to be able to focus, remain calm, and remain happy. I needed to do all of these things in order to beRead MoreStress Effects and Management Proposal Essay907 Words   |  4 PagesStress Effects and Management Proposal Debbie Cooper SCI/100 May 28, 2012 Stress Effects and Management Proposal How each individual chooses to relieve their level of stress is a purely personal matter. 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The effect of secure attachment self-efficacy, trait resilience on stress management stra tegiesRead MoreExploring the Therapeutic Effects of Yogic Techniques for Stress Management1284 Words   |  5 PagesThe topic I chose to focus on for my research Masters Project is â€Å"Exploring the therapeutic effects of yogic techniques for stress management†. I choose this topic because I am particularly interested in stress and anxiety-related mental and physical disorders with the use of yogic techniques. I also choose this topic as little is known about the beneficial effects of a yoga practice and self-care as an alternative to medication interventions. Within the area of Social Care, the use of yogic techniquesRead MoreAnnotated Bibliography on Stress1762 Words   |  7 Pagesdefinitions of stress and how to cope with it, known as stress management. Stress affects health in a number of ways. It is defined by James (2011) as pressure or tension that comes in many shapes and forms and furthermore the body and mind in particular reacts psychologically and even emotionally. How Stress Affects Health This can affect how an individual feels, think and behave. Signs and symptoms can include sleeping problems, loss of appetite and difficulty concentrating. Stress can usually causeRead MoreEssay on Stress Management649 Words   |  3 PagesStress Management Responses to stressors present different impacts on each individual. Stressors have a physical and psychological effect on people although some people seem to be much less effected by stress being able to withstand high levels of stress almost as if there daily lives depend on it. Even though it is accepted stress is with us from are waking moment to the minute we sleep, almost all individuals through time suffer physical or psychological illness. IndividualRead MoreThe Effects Of Stress On The Body798 Words   |  4 PagesStress Stress has no defined definition and cannot be measured. It varies across each individual. It can be either good stress or bad stress depending on the nature, extent and outcome. It can be a good stress if it is temporary, positive, motivational and helpful for an individual to accomplish more and can be a bad stress if it leads to mood swings and affects body systems. Stress is mostly commonly known as physical, emotional and mental disturbance of a human body. Things that are stressfulRead MoreTime Management Essay573 Words   |  3 Pagesdraws literature that discusses stress and time management in relation to leadership skills that subscribes to an embodied view of organisations. In Forsyth (2003), time management is about working actively to create efficiency and effectiveness in a way that makes achieving your target more likely. Good effective time management is a core skill, a differentiating factor which allows you to have an edge over other people (Williams amp; Cooper 2002). Time management is not optional; it is something

Public Relations Customers and Investors

Question: Discuss about the Public Relationsfor Customers and Investors. Answer: Introduction Proper relationship between the employees and employers is essential for success of an organization. How employees relate with each other is also crucial as well as the relationship between an organization and the public. Therefore, the concept of public relations comes forth in any business setup. Public relations (PR) is concerned with how a company or an organization communicates with the public as well as the media. Communication can be direct or indirect. In either case the aim of PR is to establish a strong relationship between the customers or the public and the organization. Communication can be in form of press releases, public appearances, online communication and newsletters. A good reputation can help a company thrive in this competitive world of businesses (Gandy, p. 131). Therefore, this paper discusses PR theories applied in businesses, Kristy Fraser-Kirk legal case against David Jones Ltd, PR errors made by this organization and how to handle issues arising from busin ess setup without damaging the companys image. PR Theories Public views on organization will determine its success or its failure. Proper strategies need to be put into place in ensuring the communication between the organization and the public is clear, unambiguous and honest. Making the public and other stakeholders understand why an organization operates as it does, saves the company from wrong critics. PR theories and models has brought more understanding and advancement in public relations field. It has enabled businesses to have good relationship with the public as well as operate in a more ethical manner. There are four public relations models developed by Grunig and Hunt. The press Agentry model that depends on behavior manipulation. The aim is to caption the attention of the public by influencing their opinions. It does not put into consideration accuracy and credibility. It does not seek the feedback of the customers. Its a one-way communication to persuade the public to buy the products and services of the company (Grunig, p. 83). Public information model which focusses on the accuracy of the information delivered to the public. Though it is a one-way communication, it indulges a little bit in doing research on the audience and it encourages ethical practices. Two Way Asymmetric Model focuses on the customers feedback. However, their intention is to influence audience altitude but not to improve operations of the organization. It creates unbalanced communication as their aim is to get into the public psychology so as to get an effective reaction. Two Way Symmetric Model- Its the most ethical model as it focuses on dialogue rather than monologue. The public feedback is used to change the operations of the organization (Kim et al., p. 208). They aim in achieving mutual understanding, mutual respect, negotiation and proper conflict resolution with the public. Kristy Fraser-Kirk Legal Case Against David Jones Ltd Cases of sexual harassment in workplace has always been there only that many people do not come out to report due to fear of intimidation. Fraser-Kirk was an employee of David Jones Ltd. She filed a legal case against her employer due to unwelcome sexual advances from Mark Mclnnes. She filed her claim under Sex Discrimination Act 1984 (SD Act), stating sex-based discrimination and unlawful sexual harassment (Judd, p. 11). Fraser-Kirk was suing a number of people in this company; David Jones Limited (her employer), Mark Mclnnes (Chief Financial Officer), Paul Zahra (who replaced Mclnnes after resigning) and all board members. This was the hugest Australias sexual harassment case which saw David Jones Ltd part with $850, 000. When to File Sexual harassment Claim It is unlawful in many countries for an employer to sexually harass an employee or for an employee to harass another employee. In Australia such allegations are forbidden under SD Act, section 28B (6) and anyone found guilty in the court of law is filed a huge penalty and imprisonment for many years. The complaint of sexual harassment has to prove beyond reasonable doubt that the penetrator has engaged in; unwelcome advances, conduct of sexual nature (Roberts and Mann, p. 5) and under the circumstances the act occurred it was humiliating, intimidating and offending to the complaint. PR Errors made by David Jones Limited The case filed by Kirsty Fraser-Kirk against David Jones Ltd, destroyed the reputation of this organization as well as causing them some financial losses. Since the top management knew about the behavior of Mark Mclnnes, they should have warned him when the first incident appeared. Given they were aware of sexual harassment conduct of Mclnnes previously, they could have prevented similar cases from happening if they had taken a disciplinary action against him. It should be clear that the employer is liable to such crimes given the perpetrator is connected with employer in terms of employment even if the acts happens away from workplace. David Jones also turned a blind eye on the matter and didnt realize the impact such cases would have on the reputation of the company. The company should have tried to handle the matter internally before letting them go public. They should have listened to Fraser-Kirk and dealt with McInnes. Turning a blind eye and ear to the junior employees creates a loop hole of destroying image of a company. Despite the fact that Mark McInnes was a superior man in the organization and had a considerable power over the junior employees, that did not give him mandate or opportunity to sexually harass them. The company had been known of the existence of the culture of sexual harassment. Therefore, if the company had put into consideration the feedback from the public, it could have prevented itself from this devastating issue. Fraser-Kirk claims she had reported the matter to public relations general manager of the company, Anne-Maree Kelly but she just dismissed her. She told her next time he (McInness) tries that she just has to say no and he would back off (Judd and Easteal, p. 1). It means the public relations manager did not perform her work effectively. If she did she wouldnt have taken the matter lightly. During the period Mclness was in David Jones Ltd, he was known by the female employees of his bad conduct due to his sexual harassment behavior and abusive language. The bullying took another approach in the company as it was adopted by other senior managers making the junior staff to be reluctant and afraid in raising concerns. The top management especially the PR team did not correct the senior employees and this affected the companys image. Ways the Company could have handled the Case. The fact that Fraser-Kirk had reported the matter to the public relations general manager, she should have called Mclnnes and warned him of the consequences that would befall him if he does not change. Turning a blind eye to issues that affects junior employees in an organization is not healthy to the growth of a company. The company should also have adopted the Two Way Symmetric Model of the PR theories. This model enables a company to build and improve on its image from the feedback it gathers from the public. The fact that Mclnnes behavior was known and he had sexually harassed several ladies before, they should have known eventually he would tarnish the whole image of the company. The company should also have aimed in improving the relationship between the junior and senior employees and teach the seniors to respect the juniors. Need for Business to Protect itself from Sexual harassment Claims Once an employee harasses another employee, she can sue both the employer and the perpetrator. To avoid such cases therefore, an organization should protect itself from getting caught up in such scenarios. Proper policies and strategies should be in place to protect themselves from any potential risks that may arise from sexual harassment claims. Sexual harassment is increasing in workplace now days due to increased moral decay in the society. An organization should therefore have rules and regulations governing the employees behavior and conduct in the workplace. Proper policies that should be adhered strictly by the employees can guard from such unethical behavior. An organization should define sexual harassment and give examples of sexual harassment to its employees. It should indicate how to prevent occurrence of sexual harassment and the procedure of making a complaint in case it happens (McDonald et al., p. 53). An organization should also indicate the role of management in preventing such cases from happening. These rules should be clearly indicated and available to every employee. If an organization incorporates these policies in terms of employment, then it would be safe since every employee will be required to put a signature as a confirmation he/she read and understood them. If David Jones Ltd had such policies, it would not suffer from Mclnnes bad behavior. Conclusion Public relations aim to protect and boost the image of a company. Having qualified and proper PR management will ensure success of an organization. Employees and managers should be trained on suitable workplace behavior and how to relate with each other. Appropriate policies to deal with sexual harassment complaints should be adopted by every organization so as to prevent such issues from reaching the public hence destroying the organizations image. References Gandy Jr, O.H., 2013. Public relations and public policy: The structuration of dominance in the information age. Rhetorical and Critical Approaches to Public Relations II, p. 131. Grunig, L.A., 2013. Toward the philosophy of public relations. Rhetorical and critical approaches to public relations, pp.65-91. Judd, K. and Easteal, P., 2013. Media Reportage of Sexual Harassment: The (In) credible Complainant. Denning LJ, 25, p.1. Judd, K., 2016. Sexual harassment law in Australia. Legaldate, 28(3), p.11. Kim, J.N., Hung-Baesecke, C.J.F., Yang, S.U. and Grunig, J.E., 2013. A strategic management approach to reputation, relationships, and publics: The research heritage of the excellence theory. The handbook of communication and corporate reputation, pp.197-212. McDonald, P., Charlesworth, S. and Graham, T., 2015. Developing a framework of effective prevention and response strategies in workplace sexual harassment. Asia Pacific Journal of Human Resources, 53(1), pp.41-58. Roberts, B.S. and Mann, R.A., 2015. Sexual harassment in the workplace: A primer. Akron Law Review, 29(2), p.5.

Investment in the Food Processing Industry Essay Example

Investment in the Food Processing Industry Essay Investment in the Food Processing Industry Few industries are as broad as the food processing industry, but Bangladesh does well on all fronts: confectionery as well as organic, frozen, and chilled foods. Our market – one of Asia’s largest – brings almost every international food player here. This strength is only expected to improve as consumption trends and the good reputation of our products promise higher future sales. For investors, too, the time is ripe. A fragmented, pre-consolidation industry allows investors access to the market, its distribution channels, and its technological capabilities. Bangladesh has a well-established food processing sector, which relies on domestic agricultural production and is oriented mainly to domestic needs. It includes sugar refining and milling, production of edible oils, processing and preserving of fruits and fruit juices as well as fish processing, especially shrimp and prawns. As a tropical country Bangladesh has a plentiful domestic supply of exotic fruits and sea species. We have decided to take Processed Fruit Products as our industry item. Targeting the upper and upper middle class consumers of the major cities as more and more people live in the cities far away from where food is grown and produced food. In many families the adults are working away from home and therefore there is little time for purchasing fresh fruits and make any item out of that. The Fruit Processing Business model: The Theme: We have selected processed food industry for our analysis. We are focusing on the processed fruit segment. Our idea is to establish Fruit Processing Centers at different places of the city. We will write a custom essay sample on Investment in the Food Processing Industry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Investment in the Food Processing Industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Investment in the Food Processing Industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The place would be something like a refreshing corner for the customers just after a tiring journey, or place where they can think of visiting at a break from the days work. The centers will sell different seasonal fresh fruit juice along with young coconut water, milkshake, etc. they can also have different dried fruits and fruit salads. Customers can have it sitting at the juice corner; again they can take away to home for having the item later. Logic of the business: Nowadays customers are moving toward healthy products. They are more and more conscious towards avoiding cholesterol and thus try to avoid junk foods as much as they can. But usually it is tough to find a food corner where health conscious items are instantly available. Lots of people love different sorts of seasonal juicy fruits, but they are quite bored with have it at home in a regular way. Some are again okay with having fruits at home but definitely they would love to have it after a tiring task outside home, near their workplace. For example, students after a long lecture session or exam would love to have a glass of fresh juice if it’s presented in clean and delicious way. People at office would love to have a juicy break after a meeting or at any office break. What these customer groups are having now around them? Just regular fruits sold at regular manner. They may not feel to buy and then peel it off to have it. They may be even conscious about cleanliness. They are absolutely not a position to prepare fresh juice by themselves even if they want. They can have at best clinically processed and preserved juices at stores. But there is no readily available corner where consumers can have processed delicious fresh fruit items, which can serve as both refreshment and nutritious recipes for them. So FRUITY FRESH would be there to supply something real fresh and delicious. Brand name ‘FRUITY FRESH’: The target is to establish brand name FRUITY FRESH. To fulfill this objective all outlets would have to decorate similarly. A logo needs to work out, which will be seen everywhere at signage, advertisement, inside the outlet, even at tissue papers that would be served to customers. Special crockery with the logo would have to order that would be used for customers. The workers and sellers of outlets would have to have specific dresses (with logo symbolized) to serve the customers. The idea is to spread the feel of FRUITY FRESH towards consumers mind. The target is to establish the outlets to that extent where customers would feel same at any outlet of FRUITY FRESH. The name would serve as identity of the business in the market. Customers will be thrilled to visit the place to get refreshed; on weekdays, being tired to feel rejuvenated and on weekends to hang out with family and friends. Demographics of the target customers: The target customers are the upper, upper middle class and middle class customers, who seek quality over price. In case of education, occupation and income, they tend to be closely correlated in almost a cause-and-effect relationship. So, our target customers are desired to have good educational backgrounds that may be working or may not be working. Students of private universities, shoppers, office employees are special segment. Business Units: To enter into the industry we need to chalk out a plan first on how to do the business. Business units will be like following: -Central Administrative office -Selling outlets at different places of Dhaka city. Central Administrative Office: The central administrative office would be responsible for all sorts of planning and executing plans through the selling outlets. This centre would take care of: -Value chain management activities, including – oPurchasing of machinery oPurchasing of raw materials oProcessing of canned juice, coconut milk, fruit candy bar, etc. oTimely distributing of raw materials to the outlets, etc. -Financial management and accounting activities including oForecasting oBudgeting, oRecording and reporting oCash management -Marketing activities like Surveys and market research oBranding advertising etc Additionally it will be also responsible for all sorts of administrative and human resource management works – from premise maintenance to recruiting of correctly qualified human resource to different places. Selling Outlets Primarily there would be five outlets through out the Dhaka city. The places can be as follows: -Banani (Kemal Attatuk Avenue) -Gulsh an 1 -Uttara -Dhanmondi (Riffles Square) -Bashundhara City Shop opens at 10:00 am, ends at 8:00 pm, or whatever highest government allows. The outlets would serve customers from different sectors for their different needs. In these outlets customers can both have them instantly and again can take it away for have it later. Sitting arrangements of 20 people at a time would be there. The outlets would have some shelf items too. These are mainly canned juice, canned coconut milk, canned fruits, dried fruits like nuts, dates, etc. Customers would get fruits in these outlets depends on season as well as availability. Premise Decoration Selling outlets would be painted in soothing colors. Cleanliness of premise would be at utmost preference. The goal is to â€Å"Customers will have to feel cool light just after entering by looking at a clean nicely decorated place†. Sufficient lights will have to be there. Glass built areas will have to clean hourly. Instant cleaning people will have to there for this sort of service. Though it will increase little cost, but it will attract customers to visit the place again and again. If after a tiring journey or being overloaded at office they can breathe well while having a glass of juice, they will try to go there frequently. They will happily refer to friends family regarding the place. Products Instant consumable items: oLemon / lime juice oYoung coconut water oSeasonal fresh fruit juice oMilkshake oCoffee oTea oMineral water oDried fruits oMango Candy oFruit Salad Take away items oCanned fruit juice (seasonally) oCanned coconut milk oCanned Milk shake oMineral water oDried fruits oFruit Candy As the outlets are serving mainly as juice corner, other items would be limited in some aspects. There would be fruit salad, where customers can have a desired mix of fruits. Again there would some set mix of fruits which can be chosen. Fruit category will depend on season and availability. One special item of these outlets is coconut. Young coconut water is very popular to people of all age group. It instantly refreshes all from their tiredness. So FRUITY FRESH would be there to serve coconut water. A cleanly processed coconut, with a colorful straw in it – would give them a feel of freshness just after looking at it. Again in our culture coconut milk adds a new taste in recipe. So readily processed coconut milk served in can, would relief its desired customer group. It will save their time and effort at home. Besides regular items on fruit, tea, coffee, mineral water, soft drinks etc would be available. Dried fruits of several kinds would be there in pack form. Different fruits would be served as candy bar. In our culture, mango bar is very popular to people of different age category. Presentation of products: The presentation of juice and other items would be exclusive. Branded glass and crockery will be used. The fruits itself would be used to decorate the item. For example, there would be a slice of lime with lemon juice. The juice content would be clear, simply looking fresh and chill. The presentation itself would make the brand a exclusive one. Expertise from chefs will add a new look in items. Uniqueness of presentation will add an extra point to bring customers towards FRUITY FRESH. Raw materials requirements As the business implies, fruits are the main raw materials. The FRUITY FRESH will be real choosy to select fruits from its vendors. The fruits have to be fresh enough to serve after few hours. Other than fruits some items would be required regularly. These can be sugar, vinegar for salad, milk for tea, coffee, shakes, etc. Necessary items would have to purchase from vendors offering competitive prices. Other requirements: All outlets will have to have juicer machine, blender machine, coffee makers, etc. machinery items sufficiently. Crockery items, cleaning items, tissue papers, paper cups (as required) are needed. All sorts of items need to be purchased from local markets having good quality and in competitive prices. Michael Porter’s 5 Forces Analysis: Bargaining power of Suppliers: Suppliers of raw materials, components, and services (such as expertise) to the firm can be a source of power over the firm. Suppliers may refuse to work with the firm, or e. g. charge excessively high prices for unique resources. But in case of the fruit processing industry we found the following points. -The basic raw material of Fruit Processing industry is Fruit. As the production and export of Fruits is not controlled or syndicated in Bangladesh, we feel there will be minimal possibility of hard bargain on the part of the suppliers. -Again as we are not going to focus on one specific fruit rather will try to inherit a seasonal flavor in the production, the possibility of facing a supply crisis is minimized. Fruit processing machineries of good quality are easily available at a competitive price from different international suppliers. -A good number of vendors are available to supply crockery and stationeries with the logo. Bargaining power of Customers: The ability of customers to put the firm under pressure and it also affects the customers sensitivity to price changes. -In terms of Buyer vs. Seller concentration this industry will be on the winning side as there are very few Fruit processing units in the country producing demandable quality products. And the demand for processed fruit is growing amongst the target consumers. As the target consumer group will not be willing to compromise quality and hygiene for price, there will be less threat to overcome the cost of product. -Most of the product will be of the shelf products. The threat of substitute products The existence of close substitute products increases the propensity of customers to switch to alternatives in response to price increases (high elasticity of demand). But, -There is no substitute product for fresh fruits, other than the substitution amongst the different verities of fruits. But as the seasonal fruits of are unique in taste there is little chance of one being substituted by the other. The other threat is from the differential process mechanism of the fruit and the way it is being presented. -Substitute pro ducts threatening the proposed project: cold drinks (e. g. Fanta, Mirinda), instant drinks (e. g. Tang, Foster Clerk) etc. The threat of the entry of new competitors Profitable markets that yield high returns will draw firms. The result is many new entrants, which will effectively decrease profitability. Unless the entry of new firms can be blocked by incumbents, the profit rate will fall towards a competitive level (perfect competition). And this industry is no different. -Fruit processing industry has very few players in Bangladesh and it is a growing industry there will be little or no restriction for new competitors to enter into the business. -The supply channel is wide enough to accommodate new entrants -The consumer size is more than the seller size so the entrants may well be playing a supporting role rather than a threatening role. The intensity of competitive rivalry For most industries, this is the major determinant of the competitiveness of the industry. Sometimes rivals compete aggressively and sometimes rivals compete in non-price dimensions such as innovation, marketing, etc. In this case the main competition will be on, -Quality of products -Freshness of raw material i. e. Fruits -Price of products -Variety of products -Presentation of the products -Location and reach The existing competitors are, oThe local packed juice producing companies (e. g. Pran, Sheezan) oThe international packed juice producing companies (e. g. Frooti, Tropicana) oExisting outlets providing of-the-counter fresh fruit juice. oLocal packed processed fruit products like Pran Mango Bar. Conclusion: From the Porter’s Five Forces Analysis presented above, it is seen that this business has a high potential for profitability and growth. Bargaining power of supplier and threat of substitute product is not a matter of concern. Entry of new competitors is the main threat to be considered as it will increase the intensity of the competitive rivalry as well as bargaining power of the customers day by day. However, exploiting the opportunity as the first mover, building a strong brand and increasing the number of outlets in prime locations will ensure a sustainable growth of the business.