Marketing Plan for Gelato Essay

Executive Summary As the amelioration of living standard, the requirement in quality of life also improved. Accordingly, people do not only satisfy their basic needs, but also seek for a sense of relish. The notice of this Epicureanism enhances the idea of commencing GELATO. GELATO will be the leading ice cream manufacturer and wholesaler in territory 30. GELATO will produce three products for three different segments; family, gourmet and lifestyle. Each product will have different tastes, cream content, packaging†¦etc. Each of these features will be further discussed in this marketing plan. Ice cream is a seasonal product, due to this seasonal impact, GELATO’s marketing mix; the 4Ps (Product, Promotion, Price and Place) will change in different seasons. In general speaking, summer (period 7-9) is our peak season of sales while the others are off peak season. During the peak season, GELATO’s product will change in terms of flavour, scheduled production, packaging and cream content; there will be detailed information in the product part of this marketing plan. In promotion, the sales team size and promotion budget of each segment will change in the peak season, more salesperson and greater promotion budget will be used during the peak season, also different promotion campaign will be used. The third one is Price; the prices of 3 products are not the same, different segments have different purchasing power, for example, family has a relatively low purchasing power when compared to the other two segments (Gourmet and Lifestyle), so the price set for family segment is the lowest. Lastly, Place, in this case is how and where we sell our ice cream. There are two distribution channels, supermarket and specialty stores. In different seasons, the portion of products sells in these two channels will vary as to  maximize the number of sales. It will be further discussed in the later part of this plan. Target Market The target market of GELATO is separated into three main market segments, which are: Ø Family: adults and kids make up this segment; they demand good value for money. Ø Gourmet: young single/couples with no kids, ice-cream is about ego. Ø Lifestyle: older people and younger women, they are watching their diet for one reason or another. Each of these segments has 3 segment varieties, which can have quite different characteristics, different consumption patterns and different product preferences. The family segment Demographics: adults and kids male and female single and couple Geographic: the company is operating in Territory 30 Behaviours: ice-cream would satisfy consumer’s physiological needs and personal needs in this segment. At the beginning, about 60% of total potential sales are from customers in this segment. Consumers in this segment prefer products that offer value for  money, but don’t mind paying a bit more provided the quality is good. However, if the prices get too high, they will quickly move to alternative brands. So the consumers in this segment have strong preferences for lower priced brands of the same or similar quality. Also, consumers in this segment purchase ice-cream for other members of their household including partners and children. This affects these consumers’ decisions regarding package size. Furthermore, children in this segment may have the main impact on the food purchasing behaviours, and children’s need is also the major factor in determining brand selection in a number of product categories. So the promotion campaign and package in this segment may forces on children’s flavours. The gourmet segment Demographics: between 25 and 40 years old male and female double income single with no children Geographic: the company is operating in Territory 30 Behaviours: ice-cream would satisfy consumer’s personal needs in this segment. At the beginning of the simulation, only 10% of total potential sales are from this segment. That means there are few consumers in this segment actually buy ice-cream, those that do are probably quite dissatisfied with what is available. So the company has considerable opportunity to grow actual market size by introducing products that meet this segment’s need. The gourmet segment is very different from the family segment. They are young, and generally have no children, so they have a strong preference for  high quality products and are quite happy to pay premium prices for brand that can deliver this. This segment is most attracted to status products and is more likely to be influences by appeals to their ego rather than basic needs. So the prices in this segment can set in the premium range prices, the promotion campaign and the packaging would more likely to be fashion and feel younger to satisfy young people’s higher level of needs. The lifestyle segment Demographics: over 55 years old, as well as small group of women aged between 25 and 45 male and female restricted income old couple living without children Geographic: the company is operating in Territory 30 Behaviours: ice-cream would satisfy consumer’s personal needs in this segment. At the beginning, this market segment represents about 30% of the total potential sales. In the current years, there are few ice-cream produces on the markets that are designed for this segment, because of there are increasing group of consumer in this segment are more concerned and aware of the implications of diet on their health. Most of there consumers do not buy ice=cream as a consequence, such as they thought ice-cream have high calories and not good for health. The majority of this segment is in the empty nest stage of the lifestyle, children having grown up and left home. So when this subgroup buys ice-cream it is for them, not their children. This segment is most concerned about the  actual product and in particular the fat and sugar content. They want a product that is satisfying but with reduced negative health impacts when compared to standard ice-cream. So the products to satisfy this type of people must be low cream content. Also the promotion campaign and packaging need to make them feel health, and let them to believe that ice-cream is not that bad for health. Objectives Marketing is an opportunity to communicate a vision, foster relationships, build sales and establish an unmistakable brand identity. Success in business requires good planning and a marketing plan is a holistic business tool that defines the product, income objectives, and specific operating procedures necessary to achieve the goal of profitability. Time period: 12 months Measurable objective: Our marketing plan seeks to generate a significant increase in company sales, units sales and market shares. Retained earnings The first mission is trying to achieve positive after tax profit at the end of the first 5 periods. At the end of financial year, the company retained earnings will be expected over $10 millions, and probably achieve target of $13 millions. Unit Sales In the duration of 12 months, the combination product sales unit from three segments targets at 13 millions, with expected sales revenues of $91,000,000.  · The target Unites sales and sales revenues for each segment as below Family Gourmet Lifestyle Total Total Units Sales 3,000,000 6,000,000 4,000,000 =13,000,000 Total revenue $21,000,000 $42,000,000 $28,000,000 =$91,000,000 Market shares Moreover, as the higher the market shares, represents better performance of GELATO. The final object is to expend the market shares of the company, and the expectation will be increasing market share by 30% in the territory 30 in the duration of 12 months through effective marketing strategies. Non-Measurable objective: Moreover, GELATO also pursues to be environmental-friendly Company. GELATO pursues to be environmental-friendly by using Plastic containers, which can be reused with other purposes when consumers finished the ice-cream consumption. Product The product is the physical product offered to the customer. In the case of physical products, it also refers to any services or conveniences that are part of the offering. Product decisions include aspects such as scheduled production, product strategy, and packaging. Early stage stages (July to November) In the beginning of startup operation, the only one product would launch in  family segment. To begin business operation period 1 to period 3, we scheduled sufficient inventory (325,000 units) to sell in order to avoid overtime cost. However, lots of inventory was left unsold and stored in warehouse, caused over scheduling and increased expense of stocking cost. In the following period GELATO adjusted the scheduled production in family segment. Also, we launched new products to new target segments which are gourmet and lifestyle. During period 5, lots of family segment stocks were left unsold. GELATO stopped scheduled for family segment. As launched new products to new target segment, the stocks for both segment were under scheduled resulted the appearance of overtime cost. Hence, GELATO scheduled 200,000 units which 4 times larger than prior period. Stepped into summer, peak season, GELATO scheduled total stocks of 1,650,000 for 3 segments to handle gradually increase in demand of ice-cream and satisfy customer needs. GELATO scheduled Entering Peak Season (December to January) Period 6 had stepped into the peak season that was the beginning of summer time. GELATO expected the sales would steadily increase demand of ice-cream; we scheduled total 1,650,000 units for 3 segments. The sufficient scheduled production reduced unnecessary operating cost, overtime cost. In the period 7, we scheduled 2,600,000 units for the peak summer seasons. This period was the highest scheduled production in the overall periods. We scheduled the most inventory for the gourmet segment, second is lifestyle, then family segment. Prediction for Period 8 to 12 Prediction in Peak Season (February-March) During period 8 to 9, we predicted that the sales will still remain in the relative high region. GELATO would continue keeping scheduled production for each segment. But, the scheduled production would gradually decrease in each period. Prediction in Off Peak Season (April-June) Coming into off peak, the sales will gradually decrease as ice-cream is a seasonal product. In period 10, our scheduled production will reduce in each target segment. In period 11 and period 12, the planned production will remain unchanged in this low sales season. Product Strategy GELATO delivers market-wanted products to the target market that can be satisfy customers in a variety of dimensions, for instance, flavour, cream content, portion and portion size. To meet our target customer expectation, we continuously carry out consumer taste test research in each segment to monitor the external environment. GELATO will adjust the launch products that meet their new expectation.

Positive and Negative Impact of Genetically Modified Food Essay

Genetically modified (GM) foods are foods derived from organisms whose genetic material (DNA) has been modified in a way that does not occur naturally, e.g. through the introduction of a gene from a different organism. Currently available GM foods stem mostly from plants, but in the future foods derived from GM microorganisms or GM animals are likely to be introduced on the market. Most existing genetically modified crops have been developed to improve yield, through the introduction of resistance to plant diseases or of increased tolerance of herbicides. In the future, genetic modification could be aimed at altering the nutrient content of food, reducing its allergenic potential, or improving the efficiency of food production systems. All GM foods should be assessed before being allowed on the market. FAO/WHO Codex guidelines exist for risk analysis of GM food. Positive and Negative Impacts Genetically Modified Food Has on the World The term ‘genetically modified food’, also known as ‘genetically modified organisms’, is most commonly used to refer to crop plants created for human or animal consumption using the latest molecular biology techniques. The reason these plants are being modified today is to enhance desired traits such as increased resistance to herbicides (pesticides used to kill unwanted plants) or improved nutritional content. In order to create these genetically modified foods, scientists must introduce specific changes to their DNA by using extremely precise genetic engineering techniques. While there are some benefits that genetically modified foods may offer, there are also some risks and negative affects that these foods can cause as well. Genetically modified foods have been helpful in many aspects of the world. Firstly, they have the ability to help meet the growing demands for food supply as the world population has topped 6 billion people and is predicted to double in the next 50 years or so. Ensuring enough food supply for this booming population is going to be a major struggle in years to come, and genetically modified foods will help do this in a number of ways. For example, crop losses from insect pests can be shocking, resulting in devastating financial loss for farmers and starvation in developing countries. By growing genetically modified foods such as B.T. corn, farmers can help eliminate the production of chemical pesticides that cause potential health hazards, and there will be higher crop yields that many experts argue can help to feed people in these countries. In addition to this, plants can be genetically modified to be resistant to bacterial, fungal or viral infestation. For example, sweet potatoes have been modified to improve viral resistance, and bananas have been modified to resist the Black Sigatoka fungus. Growing genetically modified foods will therefore lead to less†¦ [continues] Harmful Effects of the Agent Genetically modified organisms (GMO’s) are a broad group of plants, animals, and bacteria that are engineered for a wide variety of applications ranging from agricultural production to scientific research. The types of potential hazards posed by GMO’s vary according to the type of organism being modified and its intended application. Most of the concern surrounding GMO’s relates to their potential for negative effects on the environment and human health. Because GMO’s that could directly effect human health are primarily products that can enter the human food supply, this website focuses on genetically modified food. To date, the only types of products that have been approved for human consumption in the U.S. are genetically modified plants (FDA website). All genetically modified foods that have been approved are considered by the government to be as safe as their traditional counterparts and are generally unregulated (FDA website). However, there are seve ral types of potential health effects that could result from the insertion of a novel gene into an organism. Health effects of primary concern to safety assessors are production of new allergens, increased toxicity, decreased nutrition, and antibiotic resistance (Bernstein et al., 2003). Food Allergy Food Allergy affects approximately 5% of children and 2% of adults in the U.S. and is a significant public health threat (Bakshi, 2003). Allergic reactions in humans occur when a normally harmless protein enters the body and stimulates an immune response (Bernstein et al., 2003). If the novel protein in a GM food comes from a source that is know to cause allergies in humans or a source that has never been consumed as human food, the concern that the protein could elicit an immune response in humans increases. Although no allergic reactions to GM food by consumers have been confirmed, in vitro evidence suggesting that some GM products could cause an allergic reaction has motivated biotechnology companies to discontinue their development (Bakshi, 2003). Increased Toxicity Most plants produce substances that are toxic to humans. Most of the plants that humans consume produce toxins at levels low enough that they do not produce any adverse health effects. There is concern that inserting an exotic gene into a plant could cause it to produce toxins at higher levels that could be dangerous to humans. This could happen through the process of inserting the gene into the plant. If other genes in the plant become damaged during the insertion process it could cause the plant to alter its production of toxins. Alternatively, the new gene could interfere with a metabolic pathway causing a stressed plant to produce more toxins in response. Although these effects have not been observed in GM plants, they have been observed through conventional breeding methods creating a safety concern for GM plants. For example, potatoes conventionally bred for increased diseased resistance have produced higher levels of glycoalkaloids (GEO-PIE website). Decreased Nutritional Value A genetically modified plant could theoretically have lower nutritional quality than its traditional counterpart by making nutrients unavailable or indigestible to humans. For example, phytate is a compound common in seeds and grains that binds with minerals and makes them unavailable to humans. An inserted gene could cause a plant to produce higher levels of phytate decreasing the mineral nutritional value of the plant (GEO-PIE). Another example comes from a study showing that a strain of genetically modified soybean produced lower levels of phytoestrogen compounds, believed to protect against heart disease and cancer, than traditional soybeans (Bakshi, 2003). Antibiotic resistance In recent years health professionals have become alarmed by the increasing number of bacterial strains that are showing resistance to antibiotics. Bacteria develop resistance to antibiotics by creating antibiotic resistance genes through natural mutation. Biotechnologists use antibiotic resistance genes as selectable markers when inserting new genes into plants. In the early stages of the process scientists do not know if the target plant will incorporate the new gene into its genome. By attaching the desired gene to an antibiotic resistance gene the new GM plant can be tested by growing it in a solution containing the corresponding antibiotic. If the plant survives scientists know that it has taken up the antibiotic resistance gene along with the desired gene. There is concern that bacteria living in the guts of humans and animals could pick up an antibiotic resistance gene from a GM plant before the DNA becomes completely digested (GEO-PIE website). It is not clear what sort of ris k the possibility of conferring antibiotic resistance to bacteria presents. No one has ever observed bacteria incorporating new DNA from the digestive system under controlled laboratory conditions. The two types of antibiotic resistance genes used by biotechnologists are ones that already exist in bacteria in nature so the process would not introduce new antibiotic resistance to bacteria. Never the less it is a concern and the FDA is encouraging biotechnologists to phase out the practice of using antibiotic resistance genes (GEO-PIE website).

The Friendship Between Huckleberry Finn and Jim

A Special Friendship Racial equality has been an issue throughout the history of the United States. The problem stems from the legalization of slavery. From then on, people of all the different races have advocated for the rights of minorities. One of those such people, who strove to break the barriers, was Mark Twain. In his novel, The Adventures Of Huckleberry Finn, A young white boy named Huck sets out in adventure with a black slave named Jim. Throughout it, Hucks relationship grows from one of acquaintance to one of friendship, teaching Huck to go against society. Twain makes a social statement that a color should not define a person.In the beginning of the novel, Huck’s relationship with Jim is one of only acquaintance. He has had minimal contact with Jim and sees him as merely just slave. Huck doesn’t fully acknowledge the fact that he has feelings. He even allows Tom to play a trick on Jim, â€Å"Tom said he slipped Jim’s hat off and Hung it on the treeà ¢â‚¬ (Twain 6). Although he did try to stop Tom from doing, Huck doesn’t think much about it , as he doesn’t really care about Jim since he is just a slave. After the incident Jim comes to believe that witches rode him all over the world and that the hat was left on the tree. Huck never tells him the truth.By the time Jim and Huck have set out in the raft, they’ve developed a special bond. Huck doesn’t fully understand this until he plays a mean joke on Jim that leaves Jim deeply hurt,† when I got all wore out wid work, en wid calling you, en went to sleep my heart was mos broke bekause you woz los, (†¦ ) , en all you could think of how you make a fool uv ole jim, (Twain 55) After the incident, Huck comes to the realization that Jim isn’t just a slave but a person. Huck knows he has feeling and from this point on he begins to question the morality of slavery. Huck’s relationship with Jim eventually grows into friendship.They both care about each other and look out for one another. In many instances Huck saves Jim from being captured, â€Å"But lawsly, How you did fool em, Huck dat was the smartes dodge! (Twain 96). † Huck goes out on a limb to save Jim from being captured by slave hunters. This demonstrates how their relationship has completely changed. There is now trust and commitment in their friendship. Jim also looks out for Huck. Jim is almost like a father figure to Huck because he takes care of him in a way that only fathers do, â€Å" He often does that, he gets up and doesn’t wake me† (pg 155). Jim sacrifices his sleep so the Huck gets a good night rest.Jim is putting Huck first instead of himself, just like a father would do. One of the most important aspects of Huck’s and Jim’s friendship is that Huck learns to go against society. He begins to start thinking for himself and comes to the conclusion that Jim shouldn’t be a slave. Although he struggles with this idea throughout the novel, he eventually makes the final decision to break away from society. This is seen when Huck decides to help jim escape when he is caught, â€Å" All right then, I’ll go to hell†(pg, 214). Huck makes a moral decision to go to hell by helping Jim escape.He knows that society tell him it is wrong put does it anyway. After this, Huck sees Jim as his equal. He says â€Å" I knowed that he was white inside† (276). He comes to the conclusion that Jim is just the same as he is in the inside. The color of Jim skin does not define who he is in the inside. By showing how Huck’s and Jim’s relationship grows from one of acquaintance to friendship, Twain demonstrates how a color should not define a person. Twain himself goes against society to show this powerful message. His massage has had a lasting impact in society. He was able to do this by simply standing up for what he believed in.

In the Lake of the Woods & The Story of an Hour Essay

In the Lake of the Woods & The Story of an Hour - Essay Example Comparison of writing style: Kate works for her story within the limitations of one hour. She uses short sentences and shorter paragraphs. Tim has a long canvas and a bigger plot to go about working out his themes and to describe the mind-set of his characters. His pen achieves that objective by using beautiful and haunting descriptions. Both the authors realize the role of the important literary devise of suspense and they use it effectively and that element, along with other subsidiary themes qualifies the stories to be categorized as creations of art. Protesting violence of war in In the Lake of the Woods by Tim: War efforts of John are linked to his overall ambition in life. Everything else is less important to him. All his thought processes are centered on strong ambitions and actions are directed to achieve pre-decided goals. Being an aspiring politician, he wishes to enter the hall of political fame as quickly as possible and therefore gives importance to the self-image seriou sly. His friend-soldier suggests that the massacre in Vietnam should be reported to a military officer, but John is unwilling as such an action would be a blot on his political career. Tim O’Brien argues, "Among the missing, among the dead, there is only the flux of possibility." (23) He goes a step further to falsify the records to remove the name from the gory events and engages in self-promotion to secure medals for his military career that will eventually help the political ambitions. He tries trying to create a false picture of the beautiful world around him. This reveals the negative trait of John. He cultivates a secret alternative agenda of escapement from relationships. The author writes, â€Å"First there, there was Vietnam, where John Wade killed people and where he composed long letters full of observations about the nature of their love. He did not tell her about the killing." (61) The author compares the massacre in Vietnam to that of the Indians at the hands o f Custer. He depicts marriage as a self-promoting career and to achieve name and fame. The professed ambition of John is to gain fame and O’Brien depicts how means are of no consequence to him. He employs dubious methods to secure future. He is willing to carry any number of secret ghosts in his pocket, so far as they do not hinder his career advancement. At every stage, he challenges life employing wrong means, adopts foul measures to corner fame. At no stage of life does he adopt honest methods for improving the prospects, always indulged in dubious reasoning as the driving force to get his ambitious plans cleared. Protesting marriages: As an oppressive /patriarchal institution and love marriages: Both the western and oriental meaning of the word marriage is--to flow together harmoniously. Two distinct individuals, to separate personalities, born, bred and brought up in two different set of circumstances try to come together to find a common identity, a common goal and to b e precise a common all. The Suppressed Joy of Independence is the main theme of Kate Chopin’s â€Å"The Story of an Hour.† Louise has two types of reactions on hearing the news of death of her husband in a railway accident. One that of utter grief, for the consumptions of the public audience, friends and near and dear ones. The realization dawns within her about gaining independence and that thought process

Personal Family Immigration Story Essay Example | Topics and Well Written Essays - 1250 words

Personal Family Immigration Story - Essay Example My grandfather refutes these claims, saying that they were forced to leave due to the attack on their city and other cities. During this war, approximately 700,000 Arabs were forced out of their homes (Pappà © 76). At the time, my grandfather Juan had just fallen in love with a young, beautiful woman known as Tina. They had just had their first born child when the war broke out. Their home had become a battleground; the air was filled with smoke and dust. Dead bodies were strewn all over since there was no possible way of disposing them as their numbers grew significantly by the second. The villagers were filled with fear and uncertainty. No one was sure about what lay for them the next day. Businesses were destroyed making it difficult for the residents to earn their daily bread. Most people were dying of hunger, since everyone who had food had decided to hoard it due the uncertainty presented by the war. My grandfather’s textile business had been destroyed; his business premises had been burnt down and the Jews had frozen their accounts, making them economically stagnant. At this point of desolation, my grandfather made a wise decision to leave the war-torn Palestine in search of a better place to raise their infant son. The â€Å"Nakba† as is referred by my grandfather was the mass exodus of the Arabs from their Palestine homes. According to my grandfather, he moved his father, mother, two sisters and his family from the war-torn country. His brother had been killed in a blast, and they were not ready to lose another member of their family. They moved to the Dheisheh refugee camp in West Bank in 1949. This camp was like a prison; it was fenced and had a fence made of metal turnstile (Mattar 590). According to my grandfather, the Jews were afraid that the refugees would stone their cars; hence, the fence. The situation at the camp was not humane. People were dying on a daily

Cultural Sensitivity Reflection Essay Example | Topics and Well Written Essays - 500 words

Cultural Sensitivity Reflection - Essay Example A culturally competent teacher knows perfectly well how to relate the skill of cultural awareness with his/her work which includes dealings with the students, parents, staff, and community members almost on daily basis. Acting in a culturally competent manner becomes especially important in a classroom as that is the place where a teacher has to deal with the students in a very direct manner. â€Å"Culturally responsive teaching does not incorporate traditional educational practices with respect to students of color† (Gay, 2000). Parents often have a hard time adjusting to the reality of teaching their children in a culturally sensitive environment. This is why teachers should take care to acknowledge cultural sensitivity when dealing with the parents of their students and they can do so by effectively bridging the communication gap in order to win the trust of the parents. When dealing with parents, a teacher should help them understand how he/she intends to use cultural refe rents to groom the students academically, emotionally, and intellectually in a culturally sensitive environment. A teacher can also relate cultural competency with his/her work when dealing with students in a classroom by deeply acknowledging the cultural heritages of various ethnic groups and regarding them. He/she should also stimulate the entire class to respect each other’s cultural heritages. There also exists a difference in the extent to which each student adapts to the learning process which is why a culturally competent and sensitive teacher should employ a variety of instructional strategies addressing different learning styles. Cultural sensitivity should be practiced whether a teacher teaches a multilingual or a monolingual class (Stubbs, 2011). Moreover, cultural sensitivity requires a teacher to instill the same sense and skill into other staff members as the learning process can never be controlled by a single teacher alone. It is the job of

Technology Essay Example | Topics and Well Written Essays - 1000 words - 6

Technology - Essay Example Technology has assisted them long and hard to further their belief in this phenomenon. The proponents of technology have supported it because they find no reason in disapproving the advantages that come along with it in different fields of life. Technology has allowed people to relax more today than ever before.This is the reason why the advocates of technology are always in favor of it. Technology has resolved nearly all the issues plaguing the human society and has been the savior on more than a single occasion to be remarked as the messiah of the modern day society. People have felt more inclined to cope up with the different technological facets today than ever before as their trust and confidence has increased manifolds. This trust and confidence has increased because they have seen the advantages and benefits that technology has offered them over the years. They have found out that technology assists them whenever they seem to be in a problem. Plus it is proactively driven to bring rewards for them which is also something that positively motivates them about technology. The ones who receive these benefits in turn tell others about how good the technological manifestations have been. This is the reason why technology is taken on by people in a sudden manner and then there seems to be no looking back on this tangent at all. If seen correctly, this is one of the major pluses behind the concept of technology adoption (Swart, 2012). Technology has overtaken the human emblem by a fair count. It has made people realize where they can find a substit ute for their own selves. At times, technology has even taken the sheen off the human intellect. This is an alarming aspect because human beings are superior than any other entity in this world yet technology has come out strong to make them redundant on certain occasions (Jensen, 2005). The role of human beings cannot be denied under any case whatsoever. It must be

Should companies disclose to the people if they make digital Essay

Should companies disclose to the people if they make digital correction on advertisement - Essay Example I am sure this will be a good omen for the companies because they can easily come out in the open and make their point clear which indeed is significant towards their understanding domains. If the company makes a concerted effort, the digital correction on advertisements would mean that they have a better word of mouth overall and that the varied publics will speak highly of the company (Kadir 2013). It will also implicate for the company being truthful about its dealings and a sense of openness is easily visible across the board. Another reason why disclosure is all the more crucial for the sake of the companies is because digital correction on advertisements reveals their intent to come out in the open and that too without much difficulty. This is the reason why companies tend to be ethical more than anything else. This will be the basis of finding out how anomalies exist and how such nuances can be resolved in an amicable way (Westrup 2009). The disclosure does not mean that the company is looking to cover up its mistakes of the past yet there is an element of honesty attached with the disclosure which is all the more significant and reassuring from the companys perspective. Ladies and gentlemen, I am convinced that coming out clean is a better policy than making one mistake after the other. The digital corrections on advertisements stand as a honest policy which will win many favors by the people at the helm of affairs within the company levels. It leaves no stone unturned and addresses the problems which are faced by the organizations in their day to day work bases (Gleason 1998). This is the reason why companies should always think to bring about sanity within their prevalent ranks and hence fully disclose any digital corrections that may take place over the advertisements that they are producing and/or relaying to the general public (Rosi 2010). I would like to end my speech with the belief that the digital corrections on

Progression report Essay Example | Topics and Well Written Essays - 500 words

Progression report - Essay Example I intend to write more and also have more discussions with my supervisors. Due to the understanding that I do possess about the importance of having accurate, valuable and informative information, currently I am undertaking the task of reviewing the previous chapters that I had completed as stipulated in the timeline. The review of the chapters is of great importance as it will ensure that the information contained in the chapters such as introduction, literature review, methodology and data collection are free of errors and are relevant and a true reflection of the status of the study. In addition it will enable in inclusion of some omissions that might have been overlooked during the writing of the chapters. The review of the chapters might take a considerable time since at times I will be required to undertake research as to correct some errors that might be present. Some of the writing obstacles include plenty of materials that one has to undergo through before coming up with the data required and at times the information received is irrelevant or outdated. Additionally, there exists time deadlines that one has to meet hence one has to balance time accordingly. For the analysis stage the preparation that is required to be done is familiarising oneself on the different analysis techniques that can be employed and ensuring one clearly understands the data to be discussed. The chapter on analysis and discussion is expected to take about three month period starting the month of September. The reason why it will need to consume this amount of time is mainly because during the discussions and analysis different available information will need to be compared and verified before a certain position is adopted. Additionally during this stage, in most cases there exists contradicting information that might result to new research hence consuming quite a lot of time. Also the analysis and discussion might involve ideas from

First Gsc Cinema in Miri, Sarawak Essay Example for Free

First Gsc Cinema in Miri, Sarawak Essay Leading cinema operator, Golden Screen Cinemas (GSC) extends its reach to East Malaysia with the opening of its first cinema in Sarawak with the opening of GSC Bintang Megamall, Miri under the â€Å"GSC Lite† branding today. â€Å"The 8-screen GSC Bintang Megamall, Miri is the first GSC cinema to open with all- digital halls in the GSC chain, the first all-digital hall cinema in East Malaysia and will also offer the first digital 3D hall in Miri†, said Ms Koh Mei Lee, GSC Chief Executive Officer. â€Å"GSC plans to convert its existing halls to digital halls by 2014†, she added. Also present at the launch was Dato’ Professor (Dr) Lau Siu Wai (Executive Chairman, Miri Housing Group of Companies) and Mr Irving Chee (General Manager, GSC). For those who may not be so familiar, GSC Lite offers GSC’s cinema entertainment magic in a lighter, modest and more accessible manner to cater for markets like Miri, without sacrificing the effects of big screens and digital sound like those offered in GSC cinemas nationwide. The GSC Lite cinema concept was first introduced in Mentakab Star Mall (March 2012) followed by GSC Amanjaya Mall, Sg Petani (Nov 2012). Built at a cost of RM17.5 million, GSC Bintang Megamall Miri will be equipped with three (3) Digital 3D halls and will have a total seating capacity of 1,010 seats to cater to the Miri community and beyond. GSC also plans to open its second cinema in Sarawak a 10-screen GSC City One Mall, Kuching before the end of first quarter 2013, followed by a 10-screen GSC Palm Mall, Seremban (Quarter 2) and 11-screen GSC Nu Sentral, KL before year end. In 2014, GSC has already signed for GSC IOI City Mall, Putrajaya and GSC Aman Central, Kedah. GSC Bintang Megamall also provides online ticketing facility (GSC e-payment) for both internet and mobile purchases (Mobile app iPhone and Android) and offers the convenience to movie goers .This includes the SelfPrint service and auto-gate features to ensure that GSC’s valued customers will enjoy every bit of great cinema going experience GSC has to offer. In conjunction with the new cinema opening, GSC Bintang Megamall customers will also enjoy a complimentary â€Å"Wizard of Oz† multi-purpose pouch with each purchase of GSC Combo 3 (while stocks last). GSC patrons here will be further rewarded with 1,000 â€Å"Buy 2 Free 1† vouchers with every two tickets purchased at GSC Bintang Megamall ticketing counter. For the opening weekend, there will be special movie character and clown appearances, balloon giveaway, movie themed block puzzle games and electronic games. With GSC Bintang Megamall, GSC currently (as at Feb 7, 2013) has a total of 27 cinemas, 228 screens out of which 93 are digital screens, total 41,456 seating capacity nationwide (including wheelchair spaces). GSC will go fully digital by 2014.

Role Of Culture In Food And Eating Habits Media Essay

Role Of Culture In Food And Eating Habits Media Essay The importance of food can be attributed to the fact that it is one of the most necessary and significant aspect of human life for its survival and well-being (Asp, 1999). Though the main function of food is to serve as an answer to hunger or physiological reasons, it also facilitates the process of security, status, emotions and influencing behavior (Hart et al., 2002). Food also serves as a symbol of social acceptance, friendliness (Cope, Frewer, Houghton, Rowe, Fisher and de Jonge, 2010). In a study by Mckenzie in 1986, he demonstrated that certain food choices define the level of group acceptance, societal prestige and allegiance. Food has various symbolic meanings attached to it, especially amongst Indian societies like cultural identity, religious functions, economic wealth and status, as well as expression of power (Hill, 2002). Eating and food habits relates to the persons history from the time of birth (MacFarlane, A., Crawford, D., Ball, K., Savige, G., and Worsley, A., 2007). With the cultural symbolism attached to foods, eating habits are usually passed on to children from a very young age, so that they can know what is good for them and what is not (hart, Bishop and Truby, 2002). Also, certain eating habits are related to traditional and familial sentiments and hence become a centric part of a persons life ( Remick, Pliner and Mclean, 2009). The food habits define a persons personality based on that persons traditional and cultural pattern (Barclay, Gilbertson, Marsh and Smart, 2010). The role of acculturation in food choices amongst international students Acculturation can be defined as process in which there is cultural and psychological change as a result of interaction between two different cultures (Sam and Berry, 2010). Present day researchers view acculturation as an on-going process which does not end by the dominant culture absorbing the traits of the minority (dela Cruz, Padilla and Agustin, 2000). According to different theoretical framework of acculturation, it is believed that over time the behavior, attitudes and habits of the immigrant population will get molded to portray the population that they have entered (Berry, Phinney, Sam and Vedder, 2006). The migrants step foot into the new culture with certain pre-formed assumption and their process of adjustment is characterized by the presence of essential elements of their culture as well as some of the new culture (Landrine and Klonoff, 2004). The process of acculturation related to food and eating habits is rather complex, usually involving a transitory phase between traditional habits and symbols to the ones related to the new culture (Unger et al., 2004). The immigrants food and eating behavior is influenced due to the differences in the types of food available and the change is usually brought about by modifying or substituting the diet (dela Cruz, Padilla and Agustin, 2000). Factors ranging from eating patterns, food selection and preparation, traditional beliefs of the immigrants, which can be influenced due to ethnicity, length of stay, socio-economic status, knowledge and skills, bring to light the varying levels of acculturation (Barry, 2001). Also, the change in the eating habits of the immigrants can be traced as early as the post First World War era, when people started moving to and from different parts of the world (Escobar and Vega, 2000). These group of immigrants took with them their traditional eating hab its, even established their own shops and restaurants, in the new culture, but the pressure of change faced by them eventually resulted in them having to alter their traditional ways of diet (Gans, 1997). Renowned anthropologist, Sidney Mintz (1994) argues about the change in traditional habits which was due to a shift from core-fringe-legume-pattern to those which have excess sugars and fats. He says that due to the presence of certain food options easily accessible than other, the immigrant groups find themselves taking those options like that of Coca-Cola. There have been some studies done on the effect of immigration on the dietary changes of these groups. These studies found that in certain groups, food habits formed the last aspect to undergo change while in a few there was a large degree of change that happened fast (Schmidt, 2005). In a study by Lundkvist et al., (2010), they talk about immigrants in European countries trying new foods during the early years of their stay, however a complete change in eating habits is not seen until late. There was a gradual change in the eating habits of these groups over years. In another separate study by Jallinoja et al., (2010) showed the degrees of variation in which these immigrant groups take up dietary changes and that in turn affecting their health. Also, it said that the varying degrees of acculturation usually differ with age, with the younger people more susceptible to change quicker than older ones. Conevey and ODwyer (2009) reported in their study about the varied popularity of specific foods amongst different ethnic groups. They found that chicken was popular amongst people of Indian ethnic origin in the United Kingdom. The difference was not much in nutritional value but in the levels of spices and flavorings, methods of cooking and accompanying dishes. Also, they pointed out a gradual decrease over time in this groups consumption of raw fruits and vegetables because of food safety issues. These studies bring to light the fact that acculturation of the immigrant groups depends on their cultural values, which can result in a gradual or rapid change. Acculturation studies on Indian students There are about 428, 225 international students in the United Kingdom and 39,090 students out of which are of Indian origin (UKCISA, 2011). India is the second most number of students coming in this country, only behind China (UKCISA, 2011). These Indian students come here to study in the colleges and universities. The immigration of the Indian students have picked up over the past 10 years, with a steady growth of 1.5% seen every year (UKCISA, 2011). In a study done by Hill (2002) on the food and eating habits of Asian students, reported that a large proportion of them gradually changed from being vegetarians to non-vegetarians over a period of five years post immigration. He also found that those students who stay for longer were more likely to undergo acculturation than those who are exposed to the new culture for a shorter duration. Fjellstrom (2004) reported that the acculturation of dietary habits in Asian students in the United Kingdom was evident from modification of food patterns, changing over to non-vegetarians from vegetarians as well their preference traditional or new cuisines Harvey et al., studied the relation between the length of stay in the United Kingdom and the food habits amongst Indian students. They found that those students who had been here for less than 2 years preferred non-traditional foods and those who have been living longer reported eating their traditional food more often. It was also seen that Asian students in the United Kingdom prefer to have traditional diet in social gatherings with other Asian students, where as the non-traditional foods formed a part of their typical daily diet (Mestdag, 2005). These above mentioned studies offer and insight towards the significant impact of acculturation towards food habits amongst Asian students. However, there have been very little research thus far on the food habits of Indian students in the United Kingdom. Role of culture in Food and Eating habits Nutrition, appetite, cultural and social context are seen as important factors affecting food and health choices (Locher, Yeols,Maurer and can Ellis, 2005).cultural representations is one of the main factors that is associated with food habits, which gets expressed in the type of food preferred by the groups(Seigworth, 2000). These cultural representations have been shown to determine the food, their handling and processing into acceptable and those that are not (Delind, 2006). McGinnis (1999) in his study talked about impact the culture-specific perceptions of food and eating habits on acculturation. Murcott (1982) had examined the British perception towards food, which suggested the way in which this affected dietary changes. She reported the difference in the symbolic nature of meals, i.e. cooked or proper meal, wherein a proper meal was characterized by consisting of meat and two kinds of vegetables, without any accompanying sides. She said that to the British women it signified the most important meal of the day, essential to be healthy and that it is be taken at home, thereby to light the meanings and ideas related to food and healthy habits. Hill (2012) reported in his study that people attached different cultural reasons to their food habits. He said that food habits can relate to a number of reasons ranging from nutrition, maintain social status, dealing with stress and tension, influencing behaviors and religious expressions. There is also separate belief that even though peoples food habits is largely individualistic, there is a degree of association to the cultural beliefs of what is acceptable and which are not (Barreiro-Hurlà ©, J., Gracia, A., and de  Magistris, T., 2010). In a separate story, Rozin (2005) mentions different determinants for food behavior and that culture and beliefs was one of them. He also said that cultural patterns was related to certain environmental conditions like geographical conditions, food availability and that social patterns were related to the support structure around in the form of friends and family. The food and eating habits of immigrations student showed an attachment towards transitional diet patterns, which served as psychological support during acculturations (Durant, 2011). Qualitative and Quantitative research have been used to understand food and eating habits, with quantitative research including linear measures to assess change and qualitative research used to understand peoples perceptions and attitudes (Bonnekessen, 2010). It was seen in qualitative study that female students tend to categorize foods into healthy and un-healthy ones, with the unhealthy option signifying the cause of increase in weight, depression, independence and the healthy options to indicate well-being, familial connections (Michels and Wolk, 2002). It has been seen that the food habits of Indian students are affected by various factors like culture, economic status, attitudes and knowledge and that are different based on the region, caste and socio-economic status (Guthman, 2008). Also in the context of Indian cultural beliefs, food is often considered as a source of pleasure and happiness and cooking as an important aspect of daily life (Brunner, Horst and Seigrist, 2010). F ood always has played an important part in the Indian culture, with eating and food habits dominating a major part of the life (Murcott, 2000). The Indian cuisine involves a complex process of preparation with consideration towards flavor, taste, color and spice contents, which epitomizes the Indian way of eating; and its way of preparation and enjoyment makes it a unique food culture (Edwards, Meiselman, Ragunathan and Lesher, 2003). One of the most important part of an Indian diet is rice, which is essential and important in their daily diet (Mckevith, 2004). A meal in the Indian culture symbolizes the occasion of family togetherness, where the whole family including the relatives and friends come together, making it an important sociable event (Christakis, 2010). The traditional daily meal usually would consist of the breakfast, lunch and dinner, wherein, the dinner forms the most important meal of the day (Meiselman, 2008). These presents a picture in which one can assume that acculturation and changing food habits for Indian students in the United Kingdom would be a difficult process, considering the cultural values and the knowledge and attitudes. Research has also shown that dietary changes can also be resultant of certain food availability, prices, peer pressure and new types of food (Benson et al., 2008). In order to study the acculturation amongst Indian students in Leeds Metropolitan University, the Food Patterning model (Mishra et al., 2006) and Trends theory (Berghofer, 2005). The Food Patterning model states that changes in diet is a two way process, one which persuades an individual to continue with the traditional form of diet and other opposing that state (Mishra et al., 2006). This model illustrates the association of foods to different cultural context, wherein the change in food habits runs parallel to an expanse between identity and taste as its end markers. According to Mishra et al. (2006), the process of meal composition by an immigrant involves a mix of traits of traditional foods along with those from the new culture, thereby indicating an effort to strike a balance between traditional identity and new taste. Also, they believed that even though the immigrants primarily donot change their traditional diet pattern, however it is not the same as before they came here. Berghofer (2005) in his study pertaining to acculturation process in immigration students, talks about two specific trends that are used by the students to understand dietary changes. One of which, termed as the secular trend involves understanding the change process as beneficial towards better western diet however, the other trend, termed as victims of progress trend, says that the change to westernized diet is not beneficial. However, as mentioned by Berghofer, the distinction between the advantages and disadvantages are more complicated and the study of acculturation rarely points out specifically to the benefits or shortcomings. These theories and models bring about certain interesting perspective about the acculturation process of the Indian students. In a study, it was seen that the immigrant students adopted new British foods like sweets, cakes while avoiding meats, beef (De Castro, 2009). In a separate study, it was reported that the male students lack of cooking skills due to the fact of not having cooked in India was one of the factors leading to change in food and eating habits (Shetty, 2010). Also, it showed that the increased Westernization of the diet amongst Indian students is seen as one of the factors for higher risk from chronic diseases like obesity, diabetes, heart disease (Shetty, 2010). So, based on these studies, one can argue that if these students fall on the Berghofers (2005) Victims of progress trend, as the change in dietary habits has been seen to lead to deterioration of their health status. These provided an useful insight in the acculturation process of the Indian students in Leeds Metropolitan University, considering the involvement of a wide variety of factors.

Prosperity and Peril at the Peak with Pericles Essay -- Philosophy, Gr

In the Age of Pericles, from 491 until his death in 429 BCE, Athens thrived. In this short period, Athens was a place of reform and advancement, giving us our sources of democracy, architecture, and the dramatic arts. Here, great minds such as Socrates and Sophocles congregated; here, ideals flourished. These developments of the Age of Pericles distinguish it as a high point in Greek society and, indeed, all Western civilization. From the start of his career in government, Pericles provided the Athenian people with the foundations of democracy. In 461, Pericles campaigned against aristocrats sitting in government, and in 451 enforced a law to prevent children of non-citizens from becoming full citizens (PBS, â€Å"The Greeks†). By managing the ties that aristocrats often made to other countries, Pericles managed to keep government from being monopolized. Unlike the aristocracy, Pericles focused on the disenfranchised, instructing Athenians to â€Å"especially obey those laws enacted for the protection of the oppressed and those which, although unwritten, it is acknowledged shame to violate† (Kagan 166, from Thucydides 2.37.3). Expounding on this social observance of fairness, Pericles most directly gave rights to the Athenians when he made possible â€Å"the full participation of its citizens in the government of city and empire† (Robertson 90). This faculty of citizens to have full acces s to their government provided Athenians with the start of democracy. Although not everyone benefited, as women and slaves were left out during this particularly â€Å"masculine age† (Robinson 91), Pericles did try to attend to the rights of men as equally as he could. It was thus that he narrowed the gap in representation of wealthy and poor citizens: paying the ... ... of the state as a whole they judged him to be the ablest† (Kagan, from Thucydides, 2.65.4) Having realized that Pericles was altogether the best man to lead them, Athens re-embraced the man who brought them to their peak. Unfortunately, they soon fell from it, but as that didn’t happen until after the Age of Pericles, this age, gilded like Athens’ goddess, remains relatively intact. Athens was at once the site of the forerunner of democracy, the epitome of Classical architecture, the height of drama, naval superiority, and enlightened minds such as Socrates. As much as these developments gave Athens its preeminence, and despite how rapidly it fell, the growth of Athens in this brief time has given us the source of our modern democracy, our sense of culture, and our ideals for society. In the Age of Pericles, Athens bloomed, but even now we relish its benefits. Prosperity and Peril at the Peak with Pericles Essay -- Philosophy, Gr In the Age of Pericles, from 491 until his death in 429 BCE, Athens thrived. In this short period, Athens was a place of reform and advancement, giving us our sources of democracy, architecture, and the dramatic arts. Here, great minds such as Socrates and Sophocles congregated; here, ideals flourished. These developments of the Age of Pericles distinguish it as a high point in Greek society and, indeed, all Western civilization. From the start of his career in government, Pericles provided the Athenian people with the foundations of democracy. In 461, Pericles campaigned against aristocrats sitting in government, and in 451 enforced a law to prevent children of non-citizens from becoming full citizens (PBS, â€Å"The Greeks†). By managing the ties that aristocrats often made to other countries, Pericles managed to keep government from being monopolized. Unlike the aristocracy, Pericles focused on the disenfranchised, instructing Athenians to â€Å"especially obey those laws enacted for the protection of the oppressed and those which, although unwritten, it is acknowledged shame to violate† (Kagan 166, from Thucydides 2.37.3). Expounding on this social observance of fairness, Pericles most directly gave rights to the Athenians when he made possible â€Å"the full participation of its citizens in the government of city and empire† (Robertson 90). This faculty of citizens to have full acces s to their government provided Athenians with the start of democracy. Although not everyone benefited, as women and slaves were left out during this particularly â€Å"masculine age† (Robinson 91), Pericles did try to attend to the rights of men as equally as he could. It was thus that he narrowed the gap in representation of wealthy and poor citizens: paying the ... ... of the state as a whole they judged him to be the ablest† (Kagan, from Thucydides, 2.65.4) Having realized that Pericles was altogether the best man to lead them, Athens re-embraced the man who brought them to their peak. Unfortunately, they soon fell from it, but as that didn’t happen until after the Age of Pericles, this age, gilded like Athens’ goddess, remains relatively intact. Athens was at once the site of the forerunner of democracy, the epitome of Classical architecture, the height of drama, naval superiority, and enlightened minds such as Socrates. As much as these developments gave Athens its preeminence, and despite how rapidly it fell, the growth of Athens in this brief time has given us the source of our modern democracy, our sense of culture, and our ideals for society. In the Age of Pericles, Athens bloomed, but even now we relish its benefits.

Profiling an Entrepreneur :: Business Management

Profiling an Entrepreneur Psychological profiling has become a science within law enforcement. The behavioral patterns of individuals have been categorized by age, sex, race, national origin and birth order just to name a few. Some people are great leaders, organizers, workers, and followers, but the entrepreneur remains as one of the most elusive psychological profiles in the world. Everyone can point to an entrepreneur, but psychologists have had trouble profiling an entrepreneur.   Ã‚  Ã‚  Ã‚  Ã‚  As referenced in the Journal of Managerial Psychology 5.2 in a research article written by Chad Perry entitled After Further Sightings of the Heffalump, the entrepreneur is compared to the Heffalump, a mythical creature, that as â€Å"He has not yet been caught and, indeed, we may still lack a reliable description of what he looks like,† he avoids description by those who are not entrepreneurs. This research was conducted to test the 1971 hypothesis of Kilby, that the entrepreneur still lacks descriptive profiling. (Perry, 1990, pg.22) The problem arises from the fact that psychologists are as psychologically disparate from the entrepreneur, as humans are from the Heffalump. An accurate profile is beyond the capacity of psychologists to describe. That is because normal human emotions cannot be interchanged with the psychological makeup of the entrepreneur. Entrepreneurs are born with inherit traits that defy normal human emotions. They can feel a coarse of action in business, much like a composer can feel a symphony before he hears the final score. The article by Chad Perry was able to discuss variations within the sub-categories of entrepreneurs, as to small business owners versus those who have taken their companies to the next step, such as a public stock offering called an IPO. I am uniquely aware of the entrepreneurial spirit, as my father is such a person. I work with him in his business of selling beds. I see his style and his work ethic of 10 hours a day, seven days a week.

Essay on Stagnant Lives in Streetcar Named Desire and Glass Menagerie

Stagnant Lives in Streetcar Named Desire and Glass Menagerie   Ã‚  Ã‚   The Stagnant Lives of Blanche DuBois and Amanda Wingfield  Ã‚  Ã‚   "All of Williams' significant characters are pathetic victims--of time, of their own passions, of immutable circumstance" (Gantz 110). This assessment of Tennessee Williams' plays proves true when one looks closely at the characters of Blanche DuBois in A Streetcar Named Desire and Amanda Wingfield in The Glass Menagerie. Their lives run closely parallel to one another in their respective dramas. They reject their present lives, yet their methods of escape are dissimilar. Both women have lost someone they cared for, and so seek to hold, and unintentionally suffocate, those they have left. A major problem that both Blanche and Amanda face is their misconception of reality and the "New South." "The predominant theme of these plays is Southern womanhood helpless in the grip of the new world, while its old world of social position and financial security is a paradise lost (Gassner 78). They are victims of a society that taught them that virtue, attractiveness, and gentility all led to happiness. When tragedy strikes, Blanche and Amanda are unable to adjust to modem society and eventually withdraw into the securities of the past. "For Blanche and Amanda, the South forms an image of youth, love, purity and all of the ideals that have crumbled along with mansions and family fortunes" (Tischier 319). Tragedy after tragedy has struck the character of Blanche DuBois of Streetcar until nothing is left except her tenuous grasp on sanity. Her young homosexual husband, Allan, kills himself, leaving her racked with guilt with which she cannot deal. It s as if the "Grim Reaper set up his tent," taking the... ... New York: Chelsea Publishers, 1987. 99-112.    Gassner, John. â€Å"Theatre at the Crossroads.New York,† Holt, Rinehart and Winston, 1960. pp. 77-91, 218-231.    Howell, Elmo. "The Function of Gentlemen Callers: A Note on Tennessee Williams's The Glass Menagerie." Tennessee Williams's The Glass Menagerie: Modern Critical Interpretations. Ed. Harold Bloom. New York: Chelsea, 1988. Contemporary Literary Criticism 11 (1979): 575-576.    Nelson, Benjamin. Tennessee Williams: The Man and His Work. New York: Ivan Obolensky, 1961.    Tischler, Nancy M. "The Glass Menagerie: From Story to Play." Tennessee Williams's The Glass Menagerie: Modern Critical Interpretations. Ed. Harold Bloom. New York: Chelsea Publishers, 1988.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Williams, Tennessee. A Streetcar Named Desire. New York: Viking Penguin, 1976.   

Chemical element

True The half-lives of unstable isotopes vary from milliseconds to billions of years. The combining of atoms is known as nuclear fusion. Multiple choice (271)mints) The man responsible for discovering that the atom is mostly space is: Rutherford false statement concerning matter is: All matter contains mass. The true statement concerning the atomic nucleus is: It is made up of electrons only. The element has how many protons? 7 has how many neutrons? 146 Which statement is true? Isotopes of a given element have very similar chemical properties. The atomic number of an atom is equivalent to the number of: protons Rutherford coined the term used for the simplest positive charged particle and called it the: neutron An alpha particle is: an electron Select all that apply. In the vertical columns of the periodic table: All the physical properties are identical.The number of positive charges in the nucleus of an atom is equal to: its atomic number Most of the mass of an atom is made up of: The protons and neutrons Movement of electrons about a central nucleus is a concept by: Boor Periodicity is best defined as: The repeating nature of physical and chemical properties with increasing The last element in any period always has: eight electrons in the outermost energy level The maximum number of electrons in a p sub-level is: 3 The 3 in up represent TTS: the number of electrons Name the element that corresponds to the following electron configuration. 2 , as , up neon 22 61 What does the p mean in Is as the p shell What causes the lines in the spectrum for elements? None of the above What is the maximum number of electrons found in any shell of the known elements? 8 A principal quantum number refers to: The numbered energy levels starting from the nucleus outward 2 2 The electron configuration of En is: Is In the vertical columns of the periodic table, as the atomic numbers increase: The numbers of electrons in the valence shell increase.

Howard Zinn’s A People’s History of the United States Essay

There are two types of people in this story. They are the conquerors and the conquered. The communities that Zinn talks about in the story are the Native Americans and the English settlers that came to America. Out of those communities the conquerors were the English settlers and the conquered were the Native Americans. These two communities had similar and different views on topics. One thing that the two viewed differently was how they viewed the land. The Native Americans believed that the land did not belong to one single person, rather they believed that the land belonged to a whole tribe. The English settlers did not feel the same way. The settlers believed that each individual person had the opportunity to own his own land and that he may do whatever he wants to with it. Another difference the two communities had was their views on religion. The Native Americans did not believe in religion. They believed that there was a type of spiritual force that controlled the land. The English settlers did believe in religion. They worshipped gods and executed religious practices. The two groups did have some similarities though. One similarity was language. The two groups both used language to communicate with one another. Another similarity the two had was a law system. They both had punishments set up for the level of crime that someone within their community committed. Those are some similarities and differences between the two communities. â€Å"Chapters 2 and 3† Racism is not natural. Zinn expresses this in the story. There are two things that factor into racism not being natural. Those two things are historical forces and human decisions. Historical forces are certain ideas or movements become irresistible forces that will have their way. One example of this is plantations not having enough people to work on them. The plantation owners had Caucasian slaves but they were few and far to come by. They considered using Native Americans as slaves but they were hard to capture and the owners knew that they would rebel. They eventually turned their attention to the very populous African American group. They went out and captured many African Americans and brought them into slavery. Human decision is a purposeful selection from a set of alternatives. An example of human decision is how they treated the slaves. The owners treated the African American slaves way worse than they treated the Caucasian slaves. They made the penalty for crimes committed by African American slaves far worse than those for a white man that had committed the same crime. The owners also felt that the slaves may rebel. If the plantation was attack the black slaves were not given weapons to defend themselves. This was to prevent them from every feeling in power and to prevent rebellions. These two things both factor into racism, but the main one that creates racism is human decision. Racism is not something that is guaranteed to happen. It was not set in stone that one race would hate another. It takes people to create this feeling. People themselves create this feeling and that is why it is human decision.

Proctor and Gamble Success, Failures, Key Players and Projected Outcomes Essay

Answer 1   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Just like any other ordinary multinational company in the market, Proctor & Gamble has been able to use innovation as one of their tools in order to achieve market competitiveness. By knowing the tastes and preferences of their target market, Proctor & Gamble has been utilizing every single opportunity available to improve their market sales and profitability. At the end of the day, the entire company will benefit from the innovative actions of the management of Proctor & Gamble. Through the aid of advanced technology available in the production line, Proctor & Gamble was able to produce Tide, Crest, Pampers etc in a more efficient manner (Bruner, 2001). The eagerness of the members of the top management to pursue innovative processes in the operational line of the company will be later on become part of the core traits of the entire organization, thus, boosting employees morale, efficiency and productivity. With this success of Proctor & Gamble in penetrating their target market through the aid of innovation, there would be no doubt that this company will eventually enjoy impressive growth for the next coming periods. In order to prepare the company from the said growth, Proctor & Gamble increased the volume of their fiscal budget and sales making the shares to the company to rise (Businessweek.com, 2001). This increase in the shares of stocks of Proctor & Gamble means that investors wanted to invest or invest more on the stocks of the latter. On the other hand, one failure that could be considered on the part of the management of the said company would be the resignation of their CEO, Durk Jager, in 2000 as well as the failing profitability of the company during the fourth quarter of the same year (Businessweek.com, 2000). Durk Jager made a lot of contributions in P&G for he is the one who made initial steps in innovating the products and production line of the company as well as credited for his successful marketing strategies that made P&G become one of the leading multinational companies in the country. Profitability on the fourth quarter during that time was the consequence of the tight market competition that exists in the industry. Answer 2   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One of the factors that made a major impact on the company’s success and failures would be their leaders or the top level management. These members of the top management team of P&G serves to be the â€Å"asset† of the entire organization for the former exhibit impressive skills and talents in handling the operation of the company as well as in predicting the behavior of their target market to gain comparative advantage over their competitors. With these superb managerial skills of the top managers of P&G, the said company was able to overcome their obstacles such as the declining profitability during the late period of 2000. Furthermore, another factor that can be raised here is the various economic factors such as competition, stability of the finance sector of the company and the economic stability of the country in terms of trading with other countries since it affects the international operation of P&G. Like for instance, the rapid fluctuation of exchange rates in the financial market could threaten the return on investment of the foreign investors in the country causing major draw back in the condition of the stocks of multinational firms such as P&G. It is also included here in the list of economic factors that affects the success and failure of the P&G would be the labor market. Proctor & Gamble employs around 130,000 workers in United States alone and any distortion in the labor market, like increase in the wage rate of the workers, could affect the performance of the company in terms of financial stability and production continuity. Answer 3   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After the resignation of Jager in 2000, another persona was born in order to assume the position of CEO in Proctor & Gamble and he is none other than A.G. Lafley. Lafley used to run a U.S. Navy retail store before he assumed the position of CEO in P&G (Martin, 2008). In order to boost the profitability of P&G which was negatively affected by tight market competition, Lafley decided to know more regarding the behavior of the consumers to anticipate their current needs and preferences which Jager seems to overlook when he was in the position of the CEO. From knowing more on the consumption behavior of their target market plus the innovation of their products, Lafley was able to regain the lost profits of the company as well as the sales and market shares in the industry. In short, the problem regarding the lowering down of P&G’s profit boils down to the saturation of consumers on the old reliable products of the company. What the consumers want to see, as Lafley discovered, is the innovation on the product line of the company, what is new and what the improvements are. Lafley was able to answer these questions and execute the necessary actions to remedy the failing market status of P&G. True enough, P&G now ranked on the 10th place of the worlds top multinational companies in terms of profitability and this is a manifestation of the good leadership and at the same time critical thinking of Lafley regarding the finding of ways to suffice the needs and preferences of their target consumers. References Bruner, G. F. (2001). The Tao of Innovation. Retrieved January 29, 2008, from http://proquest.umi.com/pqdweb?did=66774845&sid=1&Fmt=4&clientid=11123&RQT=309&VName=PQD Businessweek.com (2001). Lehman Upgrades Proctor & Gamble. Retrieved January 29, 2008, from http://www.businessweek.com/investor/content/dec2001/pi20011212_0523.htm?chan=search Businessweek.com (2000). Why the Tide Turned Against P&G. Retrieved January 29, 2008, from http://www.businessweek.com/investor/content/eemi/emi0609b.html?chan=search Martin, R. L. (2008). P&G: Using the Past to Invent the Future. Retrieved January 30, 2008, from http://www.businessweek.com/innovate/content/jan2008/id20080122_229434.htm?chan=search   

Bus Week Dis

Self- esteem and self-efficacy are two phases often time mistaking with each other, different but closely related. As defined by Webster Dictionary, self efficacy is defined as how confident a person is in his or her own abilities, either in general or directed toward a specific task or activity. Self-esteem is more a person's idea of his or her own self-worth, which can be related or unrelated to his or her abilities. The key word that separates the two is idea. In self efficacy a person knows his or her ability, Aback dated, â€Å"The expectation that you will succeed evolves over a series of years.Where as with self esteem it is all in their head, high self esteem or low self esteem. Example of self efficacy; Game 6 of the NAB finals, 4th quart game tied with 4. 2 seconds remaining ,without thinking about it, Lebanon James shoots a three pointer with two defenders in his face to win the game. A shot he had be making all series. Same scenario, Lebanon James hesitates and thinks ab out shooting the three pointer, a decision based on his self worth as to how he has performed throughout the series.The dynamics of how self esteem affects self efficacy is, self efficacy reflects a person's belief about his or her ability to successfully complete a task (Aback, 2012). Well in Odder for this to work that persons self esteem has to be high. There is no correlation between low self esteem and self efficacy. A person with high self esteem welcomes the challenge to exhibit their ability to succeed and with a proven track record that fuels their self efficacy to get the task completed. My friends are external forces the impact my self efficacy.For example, I have been singing since I first learn to talk. Every time I open my mouth to sing they continue to boost my confidence by say you have an amazing voice which in turn has developed me a high self esteem. References â€Å"Self esteem. â€Å"Merriam-Webster Online Dictionary copyright

Planning Proposal Research Paper Example | Topics and Well Written Essays - 1000 words

Planning Proposal - Research Paper Example UMUC University is the learning facility for non-traditional students (including militants, federal government members and working adults). As the facility is the employer for about 2 thousand people in USA, the loss of revenue caused by decline in enrolments has a negative impact on the employees who face lay-offs and already enrolled students who receive the services provided by the staff of the campus. Taking this into account, I would like to draw your attention to this problem and offer to work on the solution as soon as possible as the students currently studying it the facility feel its negative effect on themselves having problems with receiving needed services. To my thinking, the possible solution is that the campus administration should address the government with the request to create some alternative source of funding so that there is no need to lay the staff off. Probably, it would be possible to establish some additional paid courses that would attract more students. Moreover, it is crucial to enhance and widen UMUC marketing campaign to attract more students and increase the number of

IFRS ( international financial reporting standards) Essay

IFRS ( international financial reporting standards) - Essay Example Resulting from this difference, IFRS gives the management flexibility and discretion in preparing the financial statements of a company. In the recent past, most nations have moved towards adopting a common globalized accounting standard. As such, use of IFRS in many parts of the world has gained widespread prominence and popularity. Regions such as the European Union, Australia, Hong Kong, Singapore and Russia, and other countries have adopted the use of IFRS. In January 2011, Canada adopted the use of IFRS officially; consequently, many countries switched from their accounting standards and adopted the IFRS standard of Canada. The widespread acceptance of International Financial Reporting Standards portrays a fundamental change in the accounting profession. This stems from the fact that the use of IFRS has become a common phenomenon in the accounting profession (Nandakumar et al 2011, p. 3). About 100 countries either allow or require publicly held companies to use IFRS while preparing their financial statements. The Securities and Exchange Commission (SEC) in America has considered setting a date in order to allow U.S. public companies to adopt the use of IFRS. The process of setting international standards started several decades back. Industrialized nations saw the need to devise standards, which could be adopted by small and developing nations unable to come up with their own standards for accounting. With the globalization of business, investors, regulators, auditing firms and large companies realized the vitality of adopting common standards that could apply in all aspects of financial reporting (Kirk 2008, p. 2). The adoption of IFRS has some considerable benefits to the company and the investors who adopt these standards. The adoption of international standards allows the governments, and investors and organizations to have a comparison of the financial statements

Kodak and Fujifilm Assignment Example | Topics and Well Written Essays - 2000 words

Kodak and Fujifilm - Assignment Example The organization has its headquarters in New York, US. George Eastman established the company in the year 1889. The organization is known for its photographic film products. The adoption of blades and razor strategy by the company led to its selling cheaper cameras in the market. The company also made huge amount of margins from its production of consumables such as films and chemicals. The company flourished during the later part of the year 1976. At that point in time, a major portion of the film sales and camera sales were commanded by the company in the US market. Fujifilm is considered as a multinational organization dealing in services such as photography and imaging services. The company is officially known as Fujifilm Holdings Corporation and has its headquarters in the Tokyo city of Japan. The company is engaged in the business of colour paper, colour photographic film, sale of digital cameras, and photofinishing equipment, etc. The approach of the company with regard to management has made the organization a strong consumer brand which is considered to have a sound technology base. The strategy of the management of the company is considered as different with regard to managing and undertaking innovation. PEST analysis is considered as an important tool to analyze the macro environment of an organization. It seeks to identify those factors that have a considerable bearing on an organization’s demand and supply levels and also on its cost structure. There are numerous advantages of PEST analysis as follows: Political: it is required by the copyright law of US that any print and subsequent release of digital images taken by photographers considered as professional cannot be released without having a copyright of release. The company has its operations in various countries and so it is of utmost importance for the company to comply with the regulations of such countries

Paying for College Essay Example | Topics and Well Written Essays - 1000 words

Paying for College - Essay Example There are some people who believe that though college expenses is one of the largest disbursement in a person’s life span, it should be treated as an investment which will give better income, extended career prospects and higher personal contentment as returns throughout one’s life. However, this investment is only possible at a minimum cost therefore, it is necessary to reduce college expenditure. My goal, in this paper, is to establish the point that reduction of college expenditure is absolutely indispensable. To achieve this goal, I have put forward the various reasons for reducing college expenditure in five different sections. In the first section, I have discussed about the negative impact of the debt burden on the parents and students who take loans to pay for higher education because of which reducing cost of education becomes necessary. The second section tells us how this high cost is affecting parents of all classes in the society which makes minimization of higher education costs urgent. In the third section, I have thrown light upon the fact that the high cost of education has made it inaccessible to most of the undergraduates in U.S. which in turn, is creating a deficiency in the workforce of the country. I have ended the paper with the fourth section in which I have discussed how reduction of high costs of college education will make U.S. competitive in the global economy. I have concluded with the fifth section where I have uphold the point that reduction of college education cost is deemed necessary and discussed, in brief, the steps which colleges and the federal government should undertake to reduce the high cost of higher education. However, before discussing these five sections, I would like to put forward the statistical trends of the increase in cost of higher education in recent years. STATISTICAL TRENDS The tuition fees of colleges and universities have been increasing four times faster than the inflation rate (see Fig. 1 ). The cost of educating has soared 439% since 1982 for colleges. The average tuition and fees is around $20,000 annually at a public four year college and it is nearly $30,000- $35, 000 at a private college (Chaudhari). Moreover, it has been predicted that the cost will rise as high as $ 1, 25,000 for a public college and $ 2, 50,000 for a private college by 2015. On an average, families shell out $64 billion annually to send 13.9 million students to public colleges and universities (Immerwahr). According to Rampbell, on an average parents pay for around 37% of the total cost of attending colleges from their savings and income, around 10% of the cost is arranged through borrowing by parents and rest of the expenses are borne by the students themselves or by taking financial aids. Fig. 1 College Tuition and Fees vs. Overall Inflation Debt Burden. There have been recent debates on whether college education should be reduced or not. According to me, it should be reduced because studen ts who study with borrowed money have to face lot of difficulty in paying it back in the long term, though there are some fortunate ones who get grants and scholarships (Chaudhari). There is great concern over the amount of debt students have to take for higher education, though some people argue that financial aids are easily available and payable for students who are willing to

Dance Reflection Essay Personal Statement Example | Topics and Well Written Essays - 1000 words

Dance Reflection Essay - Personal Statement Example Instead of just a series of wiggles and shakes, dance has become, for me, an emotional experience that can be enjoyed on an artistic level. As I approach the end of this class, I will leave having had my viewpoint changed by an instruction on dance that is full of history, amazing athletics, and surprising emotions. Dance has a rich and vibrant history. In fact, even before history was written, people were creating music and expressing their joy, sorrow, spirituality, and pain. As events of life occurred, people would dance to celebrate, to appease their gods, and to announce a call to war. Whether it be with nothing other than a drum, or with the complicated musicality of a full orchestra, dance has been a part of human life throughout its history. Even in today’s life, weddings, schools, some churches, and crowds of people at music events, dance with the joy of the movement in their body. During the period of history that would be most often referred to as primitive, dance was considered a way to express and celebrate the events of life and community. As couples wed, sought to birth children, express their sorrow over death, prayed for a good harvest and release their anger over injustice, primitive cultures would use symbolic gestures accompanied by beats as a means to share those thin gs with each other. The earliest evidence of dance would come from paintings and pieces of art. According to James Redmond, in his book Dance, Dance, and Music, â€Å"many vase paintings are much earlier than the earliest possible dates for the beginning of organized dramatic performances at Athens and may therefore provide testimony to the character of the pre-dramatic activities which were to grow into fifth century tragedy and comedy.†

Hybrid buildings Essay Example | Topics and Well Written Essays - 250 words

Hybrid buildings - Essay Example Ancient hybridity began by home owners using animal skin amongst other animal and nature products to beautify their homes. Hybridity also began with experiments on human beings by cross-culturing different genes. It was later that this concept was brought to the design of homes such that homes in urban areas could have the richness and wholeness of nature (Joseph, 35). Homes in urban areas also laced space to extend their gardens and some architecture went as far as placing magnificent gardens on rooftops. The cost of land has continued to soar to sky high prices hence people have less land to beatify their compounds (Joseph 20). Programs have been developed to help make office space have auditoriums to enhance the greenery of the environment. Building serve more than one purpose such as office buildings having car parks too and even malls being developed to house various activities such as housing exhibition halls, hotels, clubs, swimming pool, libraries, among others. Making buildings multi-functional has helped ease congestion on land and reduce the cost of acquiring separate space for other activities (Joseph, 30). Many hybrid types have been and are still being developed. It is this ingenuity of architects that will help transform this century into something admirable for future generations (Joseph

5.2. American Revolution - Southern Campaign Essay

5.2. American Revolution - Southern Campaign - Essay Example They were motivated by a number of factors. First, they were pessimistic about the existence of a better future as portrayed by the patriots. Then, they were well established and did not feel much weight due to the existing tax schemes. In addition, they were afraid of violence that would result from such a rebellion against the king.1 Most loyalists resided in the southern and middle colonies. They included the tenant farmers in New York, Carolina and New Jersey. In view of this, the British decided to move to the South so that they could tap support from these loyalists. They established their Military base of operations in New York and Long Island. These areas had large concentrations of loyalists, most who were refugees from different states. The loyalists in this region offered them the support they needed. With the support of local governors, loyalists were recruited and helped to fight against the Patriots.2 However, the patriots recruited more member and were able to expel all the royal officials. The loyalists in the South were suppressed by local patriots who were leaders in the local government.3 With a greater number, the patriots were able to drive away the British out of Boston and surrounding. Eventually, the Patriots won after matching out the British army in the battle of Monmouth. This led to the formation of the modern United States of

Read April Morning and write an essay Example | Topics and Well Written Essays - 1000 words

Read April Morning and write an - Essay Example For example in chapter 1 in the Afternoon before the battle, women are portrayed as religious people. This happens when Adam’s mother is preparing supper and when Adam delivers some water to her she asks him why he does not read the bible just like his father used to do. According to Adams mother, Moses Cooper the father to Adam had memorized the book of Lamentations by age of 15 which is Adams age (Fast 8). Another encounter in which women are portrayed as religious is when granny is having a conversation with Adam. When granny asks Adam about if the Committeeman was connected to Sam Adams and Adam replies yes she concludes that Adam is a theist which also shows the religious role of women in the novel (Fast 16). In addition to this, the author cites a reverend as one of the characters in this book but does not show any instances where the character inspires people to be religious leaving the role for women only. Another example of the theme of religion expressed by women in this novel is when granny asks Adam, â€Å"If God gave a person brains, then shouldn’t he use them?† Ruth is also portrayed as a religious young lady (Fast 22). At her teen age youth she was religious and granny ask why Adam had participated in trying to shake Ruth Simmons’s faith. The author also portrays the religious nature of women in the novel when granny got into an argument with his son Moses when Moses said that, â€Å"The highest good was to doubt†. According to granny God was the greatest and hence could not be doubted (Fast 27). The author has also used women to show an understanding and caring character in this novel. Adam confesses that the only person who understands him is her grandmother and most of the time he will spend time with her and make stories (Fast 14). The author further illustrates women as peaceful and caring people when granny tries to control Moses Cooper from attacking his son

“To His Coy Mistress” by Andrew Marvell Essay Example for Free

â€Å"To His Coy Mistress† by Andrew Marvell Essay Andrew Marvell’s poem â€Å"to his coy mistress† is about a man trying to convince a mistress to love and enter a sexual relationship with him because life is too short. But the woman is being coy and playing coy games. The man says that her virginity or beauty will last forever so she needs to make use of it while she’s still young and alive otherwise nobody will be interested in or want her. The purpose of this poem is to show that some people will do or say anything just so they get what they want. The emotion this poem creates is a passion for love and what may happen if they don’t make love. This poem uses many craftsmanship techniques such as structure, language and sounds, imagery, and movement. The poem is structured into three stanzas or poetic paragraphs. These stanzas do not have regular lines but every stanza has paired lines that have the same rhythm and rhyme. The poem has language that is very vivid. It is also presented in a dramatic monologue with lots of exaggeration of time. The effect of language on the poem is that it makes the poem beautiful and provoking. There were three main techniques used. The first technique is Simile. Simile is used to give us a greater understanding and image of what is going on with the man and the woman. An example of a simile used is the line â€Å"and now, like â€Å"am’rous birds of prey†. The effect of simile in this poem is that we would now have a better understand of what the situation is like. Another technique used is allusion. Allusion is used to give a deeper meaning to a poem by referring to another work that has a similar theme. It can give the reader a better understanding of the poem. Two examples of allusion are the lines â€Å"love you ten years before the flood† and â€Å"Till the conversion of the Jews†. The effect allusion in this poem is that it is a way for the poet to emphasize the main point the poet is trying to make – which is that the man would love the woman ten years before the beginning of the world until the end of the world. The last technique used is symbolism. Symbolism is used to add a hidden layer of depth into the poem and it also lets the poet create images in the poem. An example of symbolism used is the line â€Å"my vegetable love should grow†. The word vegetable used in that line is to suggest the growing sense of the man’s love. The effect of symbolism in this poem is to show the man’s love for the woman and how it will never stop yet it will keep on growing. In conclusion, â€Å"to his coy mistress† has used many craftsmanship techniques to express the poet’s opinion and to convince the mistress. The poem is special as it includes a dramatic monologue as well as an argument and conclusion. This poem is just like a story.

History of Riots of Los Angeles

History of Riots of Los Angeles For years, Los Angeles, California has been the home of social mayhem. From gang rivalry and racial injustice to job discrimination and police brutality, L.A. has earned one of the most menacing reputations on the West Coast. As a result of racial injustices, poor education, and high unemployment rates, riots are not strangers of L.A. Two of the most well known riots of L.A. are the Watts Riot and the Rodney King Uprising. Both riots were immediate reactions to police brutality. Now, when I hear the word riot, I think of a duration of about two days, three at the most. These two riots, however, lasted five and six days, respectively. Lets take a trip back in time. First, to 1965, which was the year of the Watts Riot. Then, well travel forward in time to 1992, the year of the Rodney King Uprising. The following events are recounted from a nurse, Ms. Robbie Wroten, who provided medical care to residents during these events. It was around 7:15 pm on August 11, and Ms. Wroten was preparing dinner for her three children. On the stove was a pot of green beans, a pot of mashed potatoes, and a frying pan with hot grease, ready to fry chicken. Theres a frantic knock at the door. It was Eli, one of Ms. Wrotens neighbors, coming to tell her that Mark, Marquette Frye, had been arrested. And it wasnt just Mark. It was also Marks brother, Ron, and their mother. The isles that warmed the mashed potatoes and the green beans now provided no heat. The grease that was prepared for the chicken was quickly poured back into its container. In a house coat and worn out bedroom shoes, Ms. Wroten rushed down to the corner of the street, just in time to see a mother and her two sons put in police cars. Surrounding the many police cars were angry residents of Watts, who had no problem expressing their disapproval of the family arrests. Its only cuz they black, Ms. Wroten recalled hearing. They didnt do nothing wrong, another per son yelled. And then, it started. A young African-American male picked up the largest rock he could find and hauled it at one of the police cars driving away. As more and more onlookers began to throw objects, Ms. Wroten ran back to her home and locked her doors. Praying for an end to the actions outside, Ms. Wroten continued to cook her dinner. The next morning, Ms. Wroten woke up to advisories to stay indoors. She kept her children home from school. Later that day, Ms. Wroten had learned, from sources in the community, that what had happened the night before was only the beginning. News reports that night made residents of Watts aware that armed forces had been alerted and would be called into action immediately. Ms. Wroten called her younger sister to advise her to stay indoors. As she explained to her children what was going on, she prepared herself for what was about to happen. By the third day, August 13th, residents were rioting all over Watts. Stores were vandalized, buildings were burned, and citizens were injured. Ms. Wroten was called to provide medical attention to residents. As she immersed herself into the crowded chaos, she found it hard to move from one place to another without witnessing glass bottles with fire-burning paper inside thrown into store windows. She looked to the left of her, and she saw people stealing whatever they could get their hands on. To her right, policemen were struggling to sustain one of the looters caught trying to steal a radio from an appliance store. There were mostly privately owned businesses that were burned. The rioters sought out to aim at white business owners and those who they felt had personally discriminated against them. All around her, there was smoke from the burning buildings, soot from the fire extinguishers, and injured people lying on the ground. Equipped with a first aid kit from the hospital, Ms. Wroten began to help those that she could. She wrapped gauze around gushing wounds, applied sterile bandages to first degree burns, and applied antibiotics to surface cuts. Running back and forth between the hospital and the streets of Watts, she bought oxygen masks for those who were too weak to breathe and carried children to safe homes. Then, she went around from house to house, making sure that the women and children were doing fine. She recalled having to console one woman who thought that her son might have taken part in the rioting and the vandalism of one of the stores. Going to check on her own children, whom she had taken to her sisters house, Ms. Wroten witnessed residents fighting police, residents attacking white motorists, and residents who were preventing firefighters from putting out some of the fires. These, and similar, events continued throughout the day. At one point, Ms. Wroten recalls being unable to recognize herself when she looked in one of the few glass windows that had not been broken. Soot covered her entire body, from her hair to her shoes. She thought to herself, Its hard enough just trying to survive out here. How in the world could someone be concerned with stealing things from a store? As the night came, more and more armed forces appeared on the scene, attempting to control the rioters. Fire brigades were trying to put out fires, while guardsmen attempted to restore order in the streets. By the fourth day of the riots, officials were everywhere. The government had established a curfew to keep people from coming outside. Ms. Wroten recalls government officials standing in front of houses to ensure that no one disobeyed the rules of the curfew. It worked. By Sunday, August 15, the officials had finally gotten the riots under control. Fires, vandalism, and looting had all ceased. Millions of dollars worth of damage were left as a result. Five years after the Watts Riots, Ms. Wroten recalls that the neighborhood was still scarred from the events of 1965. Burned buildings that were once prosperous before the riots remained bleak. Lots remained empty, and hope of restoration subsided. Many people left Watts, either in search of better living conditions, or afraid of a reoccurrence. Ultimately it was identified that the arrest of the Frye family was not the solitary reason of the Watts Riots. Some underlying reasons were high unemployment, inferior living conditions, and poor schooling. Little efforts were made to change these attributes, and therefore, Watts still has many of these issues today. In 1992, Ms. Wroten witnessed another riot in South Central, L.A., the Rodney King Uprising. Rodney King, an African-American male, had been violently attacked by four white police officers shortly after he led police on a high speed chase. The beating had been caught on tape. Charged with assault and use of excessive force, a jury, which was predominantly white, acquitted the police officers. The riots began shortly after the verdict was passed. Ms. Wroten remembered being on her way to work when the riots began. She described the scene as a war zone. She noted that, contrary to reports and popular belief, African- Americans were not the only participants of the riots. She said that there were many Hispanics causing upheaval as an outcry of the discrimination they were subjected to. As is the case with the Watts Riots, there was not solitary reason for this uprising. The once all African-American community was threatened by the newly inhabitant Hispanic population. Residents were fu ll of anger and it was as if everyone felt discriminated against. Ms. Wroten also remembered the attack on Reginald Denny, which occurred about three hours after the riots began. In the words of Ms. Wroten, Reginald Denny was in the wrong place at the wrong time. He was a truck driver who was making a delivery a few blocks away from where he was dragged out of his truck and attacked by a gang of residents. He was hit in the head with concrete and cinder block until he was unconscious. This attack happened as a result of the hatred toward the White population in Los Angeles. Though she did not witness the Fidel Lopez beating, she was told about it. Lopez was attacked minutes after Denny had been rescued. He was also pulled from his truck and attacked. He was robbed of a substantial amount of money. His head had been cracked open by a car stereo, and one of his ears was partially cut off. Then, the whole front side of his body was spray painted black, including his genitals. Ms. Wroten believes this attack was geared towards the Hispanic community. Similar to the Watts Riots, she witnessed looting, vandalism, and stores being set afire. She recalled the military coming into the community to restore order. They established curfews and prevented residents from travelling at will. For a while, no one could leave or enter South Central, Los Angeles, for fear that another riot would ensue. She comments that unlike the Watts Riots, the community rebounded quickly. Within about a day of military authority, the riots were over and the angered community began to return to a peaceful one. She and most of her family attended the peace rally that was held on that Saturday. She said she was very glad to see how many people were in attendance. She described it is a whole bunch of people. Though the riots were declared over by the sixth day, there were still a few random acts of violence and threatening incidents that occur a couple days after. For this reason, the National Guard remained present in South Central for another two weeks. Historically, Los Angeles, California has suffered from poor education, high unemployment, racial injustices, and police brutality. Even today, some of those conditions have not changed. Los Angeles is still attempting to recover from the tragedies that happened years ago. They say that history repeats itself, but this is one instance in which I really hope it doesnt. I hope that twenty years from now, when I assign my students this project, they will be able to report that Los Angeles has made a complete turnaround, and that the things of the past, stay in the past.